Mamela's purpose is to improve the lives of our people. By "our people" we mean every community, consumer, client, employee, supplier or business partner that we touch. We are constantly evolving to acquire the smartest solution. We seek out potential, to inspire and to collaborate with people, and organisations, to achieve exceptional innovation and transformation in changing consumer behaviour in the mass market. We achieve this by using various touch points in our consumers daily journey including billboards, mobile media, wall murals and spaza branding in key locations.