"The Omo future markets team believe that we have found a partner that is just as committed to pushing the boundaries of creative effectiveness as we are. We aspire to make Omo a brand that resonates equally with young and older consumers across the continent. We will make the brand unmissable in culture. We believe there is no better partner on this journey of growth than Dentsu,” said marketing director, Elizabeth Mokwena.
Dentsu Creative’s chief creative officer, Nkanyezi Masango said: “OMO is an iconic brand that transcends cultural boundaries. We are thrilled to partner with the Unilever team and collectively build on OMO’s category-breaking legacy”.
Dentsu South Africa’s chief executive officer, Roxana Ravjee commented: "We are thrilled and honoured to have the opportunity to collaborate with the Unilever Team. This partnership underscores our commitment to delivering innovative creativity and strategic solutions to uniquely African problems. We look forward to creating campaigns that not only resonate with consumers but also drive meaningful progress and contribute to the continued success of Unilever and OMO."
Dentsu Creative’s success in securing the Unilever OMO Future Markets category account is because of their strategic vision, unparalleled creative excellence, and a deep understanding of consumer behaviour and the SSA region. The agency's bold and innovative campaigns combined with their commitment to delivering impactful storytelling align seamlessly with Unilever Homecare's brand values and objectives.
