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Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Warc study shows growth this year but still downgrade of almost one percentage point

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing & MediaWarc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

The Warc Rankings 2025 Effective 100 reveal the most awarded campaigns and companies for effectiveness
(Image supplied)

Marketing & MediaWarc Effective 100 ranks world’s most awarded campaigns and companies for effectiveness

25 Mar 2025

Source: © 123rf Ogilvy One’s global CTO Ravi Pal will present a virtual session at Adobe Summit 2025 in Las Vegas from today, Monday, 17 March to Thursday, 20 March on strategies for future-proofing AI and delivering customer-centric growth

Marketing & MediaOgilvy One CTO Ravi Pal: Strategies for future-proofing AI and delivering customer-centric growth

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Source: © Medianews4u.com Publicis Groupe will acquire Lotame, an independent data, identity and technology solution, says chairman and CEO Publicis Groupe, Arthur Sadoun

Marketing & MediaPublicis Groupe to acquire Lotame as part of its AI strategy

10 Mar 2025

Source: © BBC The BBC Board has identified serious flaws in the making of the programme Gaza: How To Survive A Warzone

Marketing & MediaBBC News takes full responsibility for Gaza: How To Survive A Warzone shortcomings

3 Mar 2025

Source: © More About Advertising

Marketing & MediaWPP’s 2024 preliminary results see shares plunge 16% to a four year low

27 Feb 2025

The Loeries Young Creatives Showcase is opens for entries. The winners will not only gain bragging rights but will also secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards (Image supplied)

Marketing & Media#Loeries2025: Loeries Young Creatives Showcase opens for entries

21 Feb 2025

Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing & MediaThe CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

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Kantar Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

12 Jun 2024

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Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

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Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

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Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

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Source: © 9to5 mac Meta has introduced ads to Threads

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Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

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2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

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