Y&R South Africa wins Amstel Lager account 29 Sep 201629 Sep 2016 PrintPDFMore sharing options More sharing options Amstel Lager, a brand of Heineken South Africa, has appointed Y&R South Africa as its new lead agency.Y&R SA had pitched in collaboration with Labstore South Africa and NATIVE VML, which forms part of the joint VML and Y&R Africa Group.