SAMRA (The Southern African Marketing Research Association) has appointed The Lime Envelope to handle its public relations and media activities. The agency will assist in further entrenching the professional face of the research industry by ensuring SAMRA:
1) Influences and Enforces Research Quality.
2) Influences Research's Usefulness in the Role of Strategic Planning.
3) Stays in Tune With SA's Consumer Dynamics.
4) Is the Industry's Mouthpiece.
5) Becomes more Modern.
6) Is Internationally Linked.
7) Promotes Research Careers.
8) Promotes Interest and Fun.
9) Provides Industry Support Services.
