Total Media strengthens Virgin Active's PR power

Cape-based power PR consultancy, Total Media, has been appointed to add muscle to Virgin Active South Africa's public relations regime.

Total Media is tasked with amplifying Virgin Active's core philosophy of promoting wellness, highlighting their proactive approach to combat child obesity, communicating the benefits of being a club member and support its growth strategy.

Virgin Active joins its extensive team of lifestyle clients such as Nokia Cape Town Fashion Week 2005, Markham, ghd hair and SportScene.