FoxP2 chosen to launch Real Simple

8 Ink Media, under license from Time Inc. US, has announced that the consumer launch of their international magazine title, Real Simple, will be handled by Cape Town agency, FoxP2.

Real Simple magazine is aimed at providing beautiful and practical everyday solutions to busy women. The launch campaign will feature a series of 15-second television spots to be flighted on selected DSTV Channels in December.

FoxP2 is a new Cape-based agency founded by Andrew Whitehouse, Noel Cottrell and Justin Gomes. The three awarded admen recently returned to South Africa after four years abroad and launched FoxP2 in September. The agency is named after the creativity gene that enabled human beings to evolve from apes.

About 8 Ink Media
8 Ink Media (Pty) Ltd. is a specialist publishing company that publishes seventeen and National Geographic Kids magazines, as well as Standard Bank's Phat Stuff. It is owned 50% by Media24 and 50% by Sam Sneddon.

About Time Inc.
Time Inc, a wholly owned subsidiary of Time Warner Inc., publishes 140 magazines, including Time, InStyle, People, Sports Illustrated, and Fortune.