Zim: Ad agency launches monthly magazine

Editor-in-chief, Cindy Miller, said the magazine would cater for advertising needs in an economy trying to make a turn from a decade-old economic crisis. It would have an initial distribution of 10,000 copies through a distribution deal with a circulating newspaper, and an estimated readership of 50,000, said Miller.

Zimbabwe's advertising industry had stagnated due to an economic crisis which ended with the ditching of the local currency after the formation of the inclusive government in February this year.

Companies had slashed advertising budgets and somehow stuck to their old advertising campaigns, with very few launching new advertising campaign projects.

But Miller said the economy had stabilised and companies had to scale up advertising campaigns to push their products through in a market currently dominated by imports.

“Advertising has always been important as it brings about brand and price awareness of goods and services in all sectors across the board. Now that our economic situation has stabilised, consumers now have freedom of choice - which brands to buy, where to buy and how much to pay,” said Miller.