Zim: Telecel attracts customers with new offer
“I've got relations outside the country and it makes sense for me to have this line,” he said, holding his new sim card.
Telecel Zimbabwe is taking every opportunity to attract new subscribers as it battles for a bigger slice of the market share.
It has unveiled a new offer to its clients: they can now make international calls using local rates of US$0.25 cents per minute.
“Now your loved ones are just a call away,” the company said. “Make international calls on your Telecel line, exactly the way you do at home, and at exactly the same rate.”
The offer is proving attractive to many Zimbabweans, most of whom have friends and relations abroad - an estimated three million alone are said to be in South Africa, and a large number are in the UK, Canada, the USA, Australia and Zimbabwe's regional countries.
But rather than push Econet Wireless numbers down, the Telecel offer is only making many people holders of multiple lines.
About Dumisani Ndlela
Dumisani Ndlela is a Zimbabwean journalist specialising in business and financial reporting, with experience reporting on commodities, stock and financial markets, advertising, marketing and the media. He has previously reported from a number of regional countries as well as from the UK and Germany on commodities and regional integration. He can be contacted on ku.oc.oohay@aleldnd.
