Zim: Land Rover brand alive despite UK firm pull-out
In remarks sparked by increasing agitation over the poor service Land Rover vehicle owners have been receiving from Quest Motor Corporation, the company said it had been abandoned by Land Rover UK, which had stopped all forms of support to the company since 2004.
The company said it had single-handedly kept customer vehicles on the road, providing them with backup service “with no help from Land Rover”.
“If it were not for our efforts in an extraordinary difficult economic climate, their brand would have been completely debased,” said Quest in a statement, indicating that it had propped up the Land Rover goodwill for the past half decade.
“Our company has suffered severe damage to (its) reputation as the general public feeling is that Quest is incapable of servicing Land Rovers or even getting a price for someone looking to purchase a Land Rover. Our lack of ability to properly service this market is a direct result of Land Rover's breach of our franchise agreement,” said Quest.
About Dumisani Ndlela
Dumisani Ndlela is a Zimbabwean journalist specialising in business and financial reporting, with experience reporting on commodities, stock and financial markets, advertising, marketing and the media. He has previously reported from a number of regional countries as well as from the UK and Germany on commodities and regional integration. He can be contacted on ku.oc.oohay@aleldnd.
