Zim retailer plans to double customer base

Acknowledging the stiff competition posed by long-standing rivals and new entrants in the grocery market, OK Zimbabwe said it hoped its OK Grand Challenge would “double customer footprint” into its stores countrywide.

Group operations director, Albert Katsande, said there had been “a stampede and stiff competition for participation” in the annual campaign from suppliers, who were underwriting the bulk of prizes to be won in the promotion.

The promotion will exclusively target participating products, and Katsande said there were over 80 participating product ranges in the campaign.

“The grand challenge this year will certainly excel in its impact as it brings back excitement into the Zimbabwean customer's shopping visits, with greater savings and real value on quality product brands, big value prizes and lots of life-changing opportunities,” said a statement from the group.

It said while the market was presently characterised by low liquidity, low consumer disposable incomes and an increasing number of retail players, “OK Zimbabwe aims to double customer footprint into its stores... regain and grow market share (and) fortify its strong brand building efforts.”

Retailers have this year splurged huge amounts of cash in competitions meant to lure customers, but the OK Grand Challenge will likely be the most supported by product suppliers and manufacturers.