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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and salesKantar

Positive portrayals of men in ads boost brand equity and sales

1 day

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

Africans call on global community to honour commitment to 'just, inclusive' energy transition

Energy

Africans call on global community to honour commitment to 'just, inclusive' energy transition

NJ Ayuk 25 Oct 2021

First 500 documents the achievements of Black women architects

Architecture & Design

First 500 documents the achievements of Black women architects

25 Oct 2021

The supply chain crisis has a silver lining - container ships should be decarbonised faster

Supply Chain

The supply chain crisis has a silver lining - container ships should be decarbonised faster

Stavros Karamperidis 25 Oct 2021

FMCG

How big companies are targeting middle-income countries to boost ultra-processed food sales

Edwin Kwong, Joanna Williams, Phillip Baker, Rob Moodie and Thiago M Santos 22 Oct 2021

Source: ©Dmitry Kalinovsky

Banking

Future-proofing the modern ATM

Danette Breitenbach 22 Oct 2021

Divergent trends in property values across Africa

Markets & Investment

Divergent trends in property values across Africa

Roger Long 22 Oct 2021

Eight African artists join #YouTubeBlack Voices Music Class of 2022

Digital

Eight African artists join #YouTubeBlack Voices Music Class of 2022

22 Oct 2021

Source: ©Francesco Remolo

Economy

SSA: Low vaccination rates & complex policy environment impacts economy

22 Oct 2021

Source: ©Ion Chiosea

Financial Services

Global pension systems study highlights gender pension gap

21 Oct 2021

What Covid-19 travel bans have done to conservation tourism in Africa

Tourism

What Covid-19 travel bans have done to conservation tourism in Africa

Alexander Richard Braczkowski and Duan Biggs 20 Oct 2021

V&A's festive campaign to spotlight African design and sustainability

Shopfitting & Merchandising

V&A's festive campaign to spotlight African design and sustainability

19 Oct 2021

Get ready for the invasion of smart building technologies following Covid-19

Smart Buildings & Cities

Get ready for the invasion of smart building technologies following Covid-19

Patrick Lecomte 19 Oct 2021

New real estate report: Industrial assets best performing across Africa

Industrial & Logistics Property

New real estate report: Industrial assets best performing across Africa

19 Oct 2021

Source: ©supplied. The Moscow Centre for Diagnostics and Telemedicine

Medical Research

Moscow's AI medical services rated

19 Oct 2021

Africa's glaciers to melt, millions of poor face drought, floods, UN says

Climate Change

Africa's glaciers to melt, millions of poor face drought, floods, UN says

Tim Cocks 19 Oct 2021

Finalists for inaugural Äänit Prize announced

Awards

Finalists for inaugural Äänit Prize announced

19 Oct 2021

Source: ©Sergey Skripnikov

Fintech

Vodacom's superapp Vodapay launches with exclusive deals

19 Oct 2021

Design & Manufacturing

'It's our stuff': Consumers wage right-to-repair revolution

Carey L. Biron and Umberto Bacchi 19 Oct 2021

Source: ©sam74100

Women's Health

Innovative programmes needed to address women's healthcare in Africa

19 Oct 2021

Nobel prize: Why climate modellers deserved the physics award - they've been proved right again and again

Climate Change

Nobel prize: Why climate modellers deserved the physics award - they've been proved right again and again

Dr Pushp Raj Tiwari 18 Oct 2021

Coca-Cola's Bruno Pietracci talks African optimism and new ways of working

FMCG

Coca-Cola's Bruno Pietracci talks African optimism and new ways of working

Lauren Hartzenberg 15 Oct 2021

Source: ©HONGQI ZHANG

Covid-19

SA to re-emerge in strong position post-Covid

14 Oct 2021

A new type of black gold in Nigeria: used car tyres

ESG & Sustainability

A new type of black gold in Nigeria: used car tyres

Fikayo Owoeye and Seun Sanni 14 Oct 2021

E-commerce

Smart TV voice assistant transactions to hit nearly $500m in 2023

14 Oct 2021

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

Marketing

Ex-Cannes Lions chairman Terry Savage appointed as LIA's new chairperson

14 Oct 2021

Source: ©Tomas Griger

Economy

Covid-19 leads to rising global debt

13 Oct 2021

How socioeconomic conditions shape renewable energy uptake in Zimbabwe

Renewables & Energy Efficiency

How socioeconomic conditions shape renewable energy uptake in Zimbabwe

Ellen Fungisai Chipango 13 Oct 2021

E-commerce

#EcomAfrica: Building a digital brand experience for winning customers

Danette Breitenbach 13 Oct 2021

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets

OOH

LMX and Primedia Outdoor launch study to measure audiences across 7 African markets

Primedia Out-of-Home 13 Oct 2021

Africa on the cusp of a new energy paradigm - Kearney paper

Energy

Africa on the cusp of a new energy paradigm - Kearney paper

12 Oct 2021