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![Source: © Anne of Carversville Negative social media conversations on Adidas’ decision to drop supermodel Bella Hadid from its SL72 campaign have led to its brand sentiment plummeting](https://biz-file.com/c/2407/745605-208x117.png?3)
Marketing & Media
Adidas' brand sentiment plummets after dropping Bella Hadid
Danette Breitenbach 29 Jul 2024
![Image supplied. India is expected to be the first to release the world's first feature-length AI-generated film Maharaja in Denims, produced by Intelliflicks Studios](https://biz-file.com/c/2407/745503-208x117.png?1)
![Ticketmaster expands African reach with acquisition of Quicket](https://biz-file.com/c/2407/745398-208x117.jpg?5)
![Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue](https://biz-file.com/c/2407/745330-208x117.jpg?2)
![Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024](https://biz-file.com/c/2407/745324-208x117.jpg?2)
![Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa](https://biz-file.com/c/2407/745252-208x117.jpg?2)
Marketing & Media
Cannes Lion Festival bought out by rival business, informa
Danette Breitenbach 24 Jul 2024
![Adidas' Olympics retro campaign steps into controversy](https://biz-file.com/c/2407/745085-208x117.jpg?5)
Marketing & Media
Adidas' Olympics retro campaign steps into controversy
Danette Breitenbach 23 Jul 2024
![Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex](https://biz-file.com/c/2407/744798-208x117.jpg?3)
![CrowdStrike Falcon glitch disrupts global services across sectors](https://biz-file.com/c/2407/744774-208x117.jpg?5)
![Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands](https://biz-file.com/c/2407/743595-208x117.jpg?3)
![Tag Collective: Innovation for Africa](https://biz-file.com/c/2406/742251-208x117.png?5)
![Unlocking the potential of communities in Africa](https://biz-file.com/c/2406/742226-208x117.jpg?5)
![Customer Experience Africa Awards return for 2nd Edition](https://biz-file.com/c/2406/741073-208x117.jpg?5)
![Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands](https://biz-file.com/c/2406/740542.jpg)
Marketing & Media
Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands
Kantar 12 Jun 2024
![Africa's creative future: Leading the world through innovation and collaboration](https://biz-file.com/c/2406/740528.jpg)
Marketing & Media
Africa's creative future: Leading the world through innovation and collaboration
Dawn Rowlands, Dentsu 12 Jun 2024
![Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account](https://biz-file.com/c/2406/740098-208x117.jpg?1)
![Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists](https://biz-file.com/c/2406/739497-208x117.png?2)
Marketing & Media
#Cannes2024 : Innovation, Glass and Titanium Shortlists released
Danette Breitenbach 4 Jun 2024
![Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill](https://biz-file.com/c/2406/739286-208x117.jpg?1)
![Image supplied. Three South African agencies - Promise, Accenture Song and LePub - have been named in the NYF 2024 shortlist](https://biz-file.com/c/2406/739265-208x117.jpg?3)
![Image supplied. Carlos Fernando Chamorro, editor-in-chief of Confidencial (Photo: Mick Friis)](https://biz-file.com/c/2405/739106-208x117.jpg?2)
![Image supplied. Wan-Ifra announced the 2024 Digital Media Awards Worldwide winners with SA’s Food For Mzansi Group, wining the 2024 Digital Media Awards Worldwide Best Podcast category](https://biz-file.com/c/2405/738780-208x117.jpg?1)
![The Stream of Consciousness](https://biz-file.com/c/2405/738411-208x117.jpg?2)
![Source: © Ekonomist The MMA SA is launching the inaugural sub-Saharan Africa Smarties (SSA Smarties) this year, expanding into key markets like Kenya and Nigeria](https://biz-file.com/c/2405/738521-208x117.jpg?1)
![Source: © 123rf A CMO study has found that chief marketing officers appear clear, confident, and intentional in where Gen AI integration and application will deliver the best results in marketing process improvement and execution in 2024](https://biz-file.com/c/2405/738195-208x117.jpg?2)
![Image supplied. The final and full shortlist for the D&AD Awards has been released and the 62nd D&AD Awards ceremony takes place tomorrow, Wednesday 22 May in London](https://biz-file.com/c/2405/738121-208x117.jpg?1)
![The 62nd annual D&AD Awards’ first shortlist has been announced](https://biz-file.com/c/2405/737940-208x117.jpg?3)
![A villager arrives to collect her monthly allocations of food aid provided by the World Food Program (WFP) in Mumijo, Buhera district east of the capital Harare, Zimbabwe, 16 March 2024. Reuters/Philimon Bulawayo/File Photo](https://biz-file.com/c/2405/737793-208x117.jpg?2)
ESG & Sustainability
More than half of Zimbabwean population will need food aid, cabinet says
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