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Trace Awards 2025 to showcase Africa's musical diversity

Trace Awards 2025 to showcase Africa's musical diversity

Source:

As trust plummets, how can mainstream media rebuild credibility?

By Anita Varma 1 day

Source:

Zimbabwe scraps the death penalty – tracking the path to abolition

By Carolyn Hoyle and Parvais Jabbar 3 Jan 2025

More news

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

Advertising

Icon of Indian advertising, Walter Saldanha, leaves a lasting legacy at 93

3 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Artificial Intelligence

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © The Economic Times President-elect Donald Trump is making a U-turn on banning TikTok in the US

Media Freedom

Trump's U-turn on the banning of TikTok

Danette Breitenbach 2 Jan 2025

(Image supplied)

The One Club for Creativity

Young Ones One Show launches new creative brief Clash Royale

23 Dec 2024

Source: © 123rf LinkedIn has launched its Companies Hub to boost B2B marketing intelligence

Marketing

LinkedIn boost B2B marketing intelligence with Companies Hub

20 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

Marketing

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

Under The Tongue, the untold story of the adidas Predator football boot

Film

Under The Tongue, the untold story of the adidas Predator football boot

9 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Source: The Good Things Guy Re.Bag.Re.Use was the only winner from Africa in the Global Alliance World Public Relations and Communication Awards 2024

PR & Communications

Re.Bag.Re.Use: Africa's only winner at the Global Alliance World PR and Communication Awards 2024

28 Nov 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Source: © Showmax MultiChoice SA and Showmax CEO, Marc Jury has resigned

TV

Marc Jury, MultiChoice SA and Showmax CEO, resigns

22 Nov 2024

Artificial Intelligence

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Trends

#BizTrends2025 Sponsors announced and categories still open for Curating the Future

Bizcommunity.com 21 Nov 2024

(image supplied)

Marketing

Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Research

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Social Media

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

Advertising

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © 123rf Streaming services remain the most subscribed subscription category, with 22% of users signing up for these platforms

Digital

ChatGPT the fastest-growing subscription-based service worldwide growing 296%

5 Nov 2024

Source: © 123rf A handbook has been published ahead of the US elections as a resource for newsrooms worldwide to battle fake news

Media Freedom

Newsroom blueprint to combat AI and fake news published ahead of US elections

4 Nov 2024

Source: © Provoke Media Razor PR, Clockwork and Magna Carta excelled at the recent 2024 Global Sabre Awards

PR & Communications

Elite of the elite: SA's Razor PR, Clockwork and Magna Carta excel at Global Sabre Awards

Danette Breitenbach 30 Oct 2024

Source: © 123rf According to the research participants the disconnect between CCOs and the executive suite is significantly impacting media relations strategies

PR & Communications

Communications and C-Suite disconnect impacts negatively on media

25 Oct 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

Digital

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Advertising

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024

Source: © Avid Following a settlement, the details of which have not been disclosed, Unilever has been dropped from the lawsuit by X

Advertising

Is Elon Musk winning the legal war or losing the ad battle as Unilever and X settle

Danette Breitenbach 16 Oct 2024

"Out of Home may be the world's oldest medium, but we know very well that it can't stand still, says WOO president Tom Goddard (Image supplied)

OOH

Effective creativity, new technology, drives the impact of OOH on the European continent

15 Oct 2024