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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - Instagram

By Mark Baldwin 15 Apr 2025

Is Gmail’s AI Search a game-changer for users or an invasion of privacy? (Image supplied)

Exclusive | Gmail’s AI Search: Game-changer or a privacy nightmare?

2 Apr 2025

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Colosseum Vacation Home in Rome, Italy - Level access is via a pretty courtyard which leads into the spacious, newly modernised home, with one bedroom and bathroom that have been specifically converted for guests with a disability or mobility issue. Source:

Airbnb releases new filters and features to help disabled guests find the right accommodation

20 Mar 2018

Zeitz MOCAA Museum, Cape Town, South Africa.

Ciclope Africa deadline extended

19 Mar 2018

#ECMA2018: Adopt a humanistic approach to AI

#ECMA2018: Adopt a humanistic approach to AI

Maroefah Smith 16 Mar 2018

#ECMA18: Cracking e-commerce conversion

#ECMA18: Cracking e-commerce conversion

Lauren Hartzenberg 16 Mar 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

Midem and Trace team up to support African music industry

Midem and Trace team up to support African music industry

15 Mar 2018

#FreeShawkan

Do not criminalise media workers - UN

15 Mar 2018

Africa's smartphone market expected to reverse declines

Africa's smartphone market expected to reverse declines

14 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Zimbabwe's economic recovery presented to investors

Zimbabwe's economic recovery presented to investors

13 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

Demand for Pay-TV services from Africa's middle class

Demand for Pay-TV services from Africa's middle class

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Film tourism profitable to cultural, creative economy

Film tourism profitable to cultural, creative economy

12 Mar 2018

Daniel Munslow is a director of MCC Consulting.

The role of communicators in the SDGs in Africa

Daniel Munslow 9 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.

M&C Saatchi Abel on the power of creativity to change the world

Leigh Andrews 9 Mar 2018

#SeamlessAfrica: An Afrocentric approach to store design

#SeamlessAfrica: An Afrocentric approach to store design

Lauren Hartzenberg 9 Mar 2018

Kenya's A24Media launches $1m media tech investment fund

Kenya's A24Media launches $1m media tech investment fund

Gabriella Mulligan 8 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Three applications for video in channel communication

Three applications for video in channel communication

Wynand Smit 7 Mar 2018

Special African energy report launched

Special African energy report launched

7 Mar 2018

Alexi Wheeler, vice president, animation production and development, Nickelodeon.

Nickelodeon's Alexi Wheeler on entering the age of content

Juanita Pienaar 7 Mar 2018

Discovery rebrands after Scripps Networks Interactive acquisition

Discovery rebrands after Scripps Networks Interactive acquisition

7 Mar 2018

Dustin Homer is director of client solutions, Fraym.

Africa Rising: How Geospatial data analytics is transforming governance on the continent

Dustin Homer 6 Mar 2018

New website launched for investors in Africa

New website launched for investors in Africa

6 Mar 2018

Image Supplied by Radisson Blu Hotel & Residence Cape Town

Carlson Rezidor rebrands to leverage international brand equity of the Radisson name

6 Mar 2018

Orange and OpenClassrooms have combined forces to train young Africans in digital technology.

Critical need for digital skills for Africa's youth

6 Mar 2018

Barclays Africa Group Limited appoints Dentsu Aegis Network across 10 sub-Saharan Africa markets

Barclays Africa Group Limited appoints Dentsu Aegis Network across 10 sub-Saharan Africa markets

Dentsu 5 Mar 2018