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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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Durban Film Mart.

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21 Jun 2018

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20 Jun 2018

Truecaller eyes out sub-Saharan Africa's mobile payment space

Truecaller eyes out sub-Saharan Africa's mobile payment space

19 Jun 2018

'It's time to invest, trade and partner with Africa'

'It's time to invest, trade and partner with Africa'

18 Jun 2018

Amal Khalifa Idris Habbani, a freelance journalist and contributor to the Sudanese news outlet Al-Taghyeer.

2018 International Press Freedom Award winners

18 Jun 2018

Rugby Africa Gold Cup 2018 being streamed live

Rugby Africa Gold Cup 2018 being streamed live

18 Jun 2018

Harnessing the evolutionary power of smart packaging in Africa

Harnessing the evolutionary power of smart packaging in Africa

15 Jun 2018

What Nigerian kids are searching for online

What Nigerian kids are searching for online

15 Jun 2018

B2B marketing misconceptions, exclusive interview w/ Tom Stein

B2B marketing misconceptions, exclusive interview w/ Tom Stein

Jessica Tennant 15 Jun 2018

Investing in your customers yields returns

Investing in your customers yields returns

14 Jun 2018

Chasing the dream of the single view of the customer

Chasing the dream of the single view of the customer

Wynand Smit 14 Jun 2018

Anthony Bourdain's window into Africa

Anthony Bourdain's window into Africa

Jacob Henry 14 Jun 2018

CTIFMF executive chairman Rafiq Samsodien.

CTIFMF 2018 ready to Create. Collaborate. Celebrate.

13 Jun 2018

African TV series competition finalists announced

African TV series competition finalists announced

12 Jun 2018

Global inequalities and the digital future dissected by media

Global inequalities and the digital future dissected by media

12 Jun 2018

Applications open for second Google Launchpad Accelerator Africa

Applications open for second Google Launchpad Accelerator Africa

Tom Jackson 11 Jun 2018

Creating better customer experience in Africa

Creating better customer experience in Africa

Matthew Kibby 11 Jun 2018

How data and content is powering marketing innovation in Africa

How data and content is powering marketing innovation in Africa

Cathy Ibal 8 Jun 2018

DW journalists investigate bias against Africa visa applications

DW journalists investigate bias against Africa visa applications

8 Jun 2018

Using media relations to promote Africa

Using media relations to promote Africa

Nhlanhla Kubeka 7 Jun 2018

Risk managers recognising importance of crisis communications

Risk managers recognising importance of crisis communications

Linden Birns 7 Jun 2018

Tham Khai Meng, chief creative officer, The Ogilvy Group and John Seifert, chief executive, The Ogilvy Group. © .

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#NEWSWATCH: Uganda's 'social media tax' condemned

#NEWSWATCH: Uganda's 'social media tax' condemned

Louise Marsland 1 Jun 2018

LinkedIn Sales Navigator via .

Mobility to rule video in 2018

Priscilla Kennedy 1 Jun 2018

Wikipedia Conference to be held in sub-Saharan Africa for the first time

Wikipedia Conference to be held in sub-Saharan Africa for the first time

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Tell authentic African stories by empowering content producers

Tell authentic African stories by empowering content producers

31 May 2018

Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.

#AfricaMonth: "African consumers are on the rise" - Pernod Ricard

Leigh Andrews 31 May 2018

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Building better relationships between brands and influencers

Ofentse Maloba 31 May 2018

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#AfricaMonth: Africa communications is rising too

Robyn de Villiers 30 May 2018