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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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The One Club announces jury for Young Guns 19

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'SeeHer Lens' Award aims to honour work which amplifies gender equality

'SeeHer Lens' Award aims to honour work which amplifies gender equality

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Sound Connects Fund calls for applications

Sound Connects Fund calls for applications

22 Jun 2021

Kantar BrandZ Most Valuable Global Brands 2021

Kantar BrandZ Most Valuable Global Brands 2021

Kantar 21 Jun 2021

Segmenting for the future: 5 emerging consumer types

Segmenting for the future: 5 emerging consumer types

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#CreativeWeek2021: Games in physical reality

Emily Stander 21 Jun 2021

Golden Drum Festival opens entries for competition

Golden Drum Festival opens entries for competition

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D&AD Shift NY 2021 open for applications

D&AD Shift NY 2021 open for applications

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D&AD 2021 social media trends

Ashleigh Burton 14 Jun 2021

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Cannes Lions Live 2021 launches full content agenda

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New Barbie collection made using recycled ocean-bound plastic

New Barbie collection made using recycled ocean-bound plastic

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APO Group and Getty Images agreement offers global platform for African press releases and images

APO Group and Getty Images agreement offers global platform for African press releases and images

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YouTube Music opens 2022 applications for #YouTubeBlack Voices Fund

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#CreativeWeek2021: The importance of cultural nuance in advertising

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The One Club Board elects new leadership

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INMA recognises 58 initiatives with top prizes in Global Media Awards

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The One Club and 3% Movement open call for global Next Creative Leaders 2021

The One Club and 3% Movement open call for global Next Creative Leaders 2021

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The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners

The One Club for Creativity ADC 100th Annual Awards announces Best of Discipline winners

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The history of sneakers: From commodity to cultural icon

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AMV BBDO London wins six Best of Disciplines at The One Show 2021

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Forbes Africa announces 30 Under 30 for 2021

Forbes Africa announces 30 Under 30 for 2021

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Are African brands out of touch with Africans?

Are African brands out of touch with Africans?

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The power of inclusive portrayal in advertising

Emily Stander 28 May 2021

ADC 100th Annual Awards announces finalists

ADC 100th Annual Awards announces finalists

27 May 2021

#D&AD21: D&AD awards 430 Pencils across Craft, Next, Advertising, Side Hustle and Collaborative

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Marek Zmyslowski on plotting a realistic e-commerce growth strategy in Africa

Marek Zmyslowski on plotting a realistic e-commerce growth strategy in Africa

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Jury chairs of Warc Awards for Media named

20 May 2021