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Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

More news

Showcase your excellence: Enter The Warc Awards 2025

3 Sep 2024

Image supplied. All the Tabbi Awards 2024 winners

Global excellence in B2B journalism: All the 2024 Tabbie Awards winners

2 Sep 2024

Source: © Campaign Live Troy Ruhanen is the global CEO of the newly formed Omnicom Advertising Group (OAG)

Omnicom forms OAG with Troy Ruhanen as global CEO

29 Aug 2024

Brand Finance 2024: Apple leads, Microsoft’s value surges to $340bn on back of AI innovations

29 Aug 2024

Source: © 123rf South Africa's ad market is expected to see 6.0% this year says Warc

Warc: SA's admarket to grow 6%, as global ad investment more than doubles

22 Aug 2024

Fashion influences set design and film locations

Fashion influences set design and film locations

15 Aug 2024

This year a new campaign, Choose Truth, created by South Africa's Daily Maverick, will be featured for World News Day (Image supplied)

South Africa's Daily Maverick's Choose Truth campaign for World News Day

12 Aug 2024

TikTok's inaugural Visionary Voices Africa List 2024

TikTok's inaugural Visionary Voices Africa List 2024

8 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Source: © Econoimic Times L’Oréal International Distribution has appointed Wavemaker as its EMEA media agency

Wavemaker appointed L’Oréal International Distribution's EMEA media agency

1 Aug 2024

China's national spirit, Moutai, the world's most valuable spirits brand

1 Aug 2024

Corona Extra reclaims top spot as world's most valuable beer

31 Jul 2024

Adidas' brand sentiment plummets after dropping Bella Hadid

Danette Breitenbach 29 Jul 2024

Image supplied. India is expected to be the first to release the world's first feature-length AI-generated film Maharaja in Denims, produced by Intelliflicks Studios

World's first feature-length AI-generated film highlights AI challenges for industry

26 Jul 2024

Ticketmaster expands African reach with acquisition of Quicket

Ticketmaster expands African reach with acquisition of Quicket

25 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Source: © PYMNTS Major sporting events such as the Uefa Euros and the Paris Olympics are are expected to drive economic growth in 2024

Live events, like Paris Olympics, 1 of 5 trends shaping consumer spending

25 Jul 2024

Ascential, the Cannes Lions festival owner, as been bought out by its rival Informa

Cannes Lion Festival bought out by rival business, informa

Danette Breitenbach 24 Jul 2024

Adidas' Olympics retro campaign steps into controversy

Adidas' Olympics retro campaign steps into controversy

Danette Breitenbach 23 Jul 2024

Source: © EL Output World’s most valuable and strongest football club, Real Madrid, ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex

Real Madrid: World's most valuable football brand with a €1.7bn brand value

19 Jul 2024

CrowdStrike Falcon glitch disrupts global services across sectors

CrowdStrike Falcon glitch disrupts global services across sectors

Lindsey Schutters 19 Jul 2024

Source: © 123rf As customer journeys become more complex, creating a more personalised two-way interaction with customers is an increasingly important requirement for brands

Messaging the preferred method for customers to interact with brands says research

9 Jul 2024

Tag Collective: Innovation for Africa

Tag Collective: Innovation for Africa

Tag Collective 26 Jun 2024

Unlocking the potential of communities in Africa

Unlocking the potential of communities in Africa

Human8 26 Jun 2024

Customer Experience Africa Awards return for 2nd Edition

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

Apple is the world’s first trillion dollar brand in the 2024 Kantar BrandZ Most Valuable Global Brands

Kantar 12 Jun 2024

Africa's creative future: Leading the world through innovation and collaboration

Africa's creative future: Leading the world through innovation and collaboration

Dawn Rowlands, Dentsu 12 Jun 2024

Source: © LinkedIn Dentsu’s Carat has been appointed to Pernod Ricard's €100m EMEA media planning and buying account

Dentsu’s Carat wins Pernod Ricard's €100m EMEA media planning and buying account

7 Jun 2024

Source: © Cannes Lions the Cannes Lions 2024 has released its first shortlists

#Cannes2024 : Innovation, Glass and Titanium Shortlists released

Danette Breitenbach 4 Jun 2024

Source: © 123rf The UK Parliament has passed the Digital Markets, Competition and Consumers Bill

UK passes Digital Markets, Competition and Consumers Bill

3 Jun 2024

More news

TikTok's inaugural Visionary Voices Africa List 2024

Lifestyle

TikTok's inaugural Visionary Voices Africa List 2024

8 Aug 2024

Ticketmaster expands African reach with acquisition of Quicket

Lifestyle

Ticketmaster expands African reach with acquisition of Quicket

25 Jul 2024

CrowdStrike Falcon glitch disrupts global services across sectors

ICT

CrowdStrike Falcon glitch disrupts global services across sectors

Lindsey Schutters 19 Jul 2024

Customer Experience Africa Awards return for 2nd Edition

Retail

Customer Experience Africa Awards return for 2nd Edition

18 Jun 2024

A villager arrives to collect her monthly allocations of food aid provided by the World Food Program (WFP) in Mumijo, Buhera district east of the capital Harare, Zimbabwe, 16 March 2024. Reuters/Philimon Bulawayo/File Photo

ESG & Sustainability

More than half of Zimbabwean population will need food aid, cabinet says

Nyasha Chingono 17 May 2024

Source: © Ollivier Girad/CIFOR-ICRAF Fifty-eight ‘forgotten’ food crops in sub-Saharan Africa have been identified as able to provide healthy diets in a changing climate

Agriculture

Africa’s ‘forgotten’ foods research wins prestigious US Cozzarelli Prize

16 May 2024

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