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Warc and TikTok's connect media report tells brands to focus on relevance

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

More news

The claim that democracy fares better in the West than in Africa is a fallacy

The claim that democracy fares better in the West than in Africa is a fallacy

Steven Friedman 30 Jan 2019

#BizTrends2019: 2019, a definitive year in FMCG

#BizTrends2019: 2019, a definitive year in FMCG

Marylee Townshend 29 Jan 2019

Adesh Kisten, head of sales i-Pay.

Is the African retail market ready for the digital boom?

25 Jan 2019

#BizTrends2019: The transformative power of transparency

#BizTrends2019: The transformative power of transparency

Paula Hulley 25 Jan 2019

European Union and African Union Foreign Ministers take stock of their strong partnership. Credit: European External Action Service (EEAS)

Africa strengthens partnerships with Europe

24 Jan 2019

AfCFTA will facilitate the emergence of new Africa champions

AfCFTA will facilitate the emergence of new Africa champions

24 Jan 2019

(c) Maksim Kabakou -

Mobile adspend expected to top TV across key markets

24 Jan 2019

(c) andreahast -

Brand Finance releases report for the world's most valuable brands in 2019

22 Jan 2019

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.

#BizTrends2019: This could be a big year for Africa

Lamin Momodou Manneh 21 Jan 2019

Euromonitor's top 10 global consumer trends for 2019

Euromonitor's top 10 global consumer trends for 2019

15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Ailsa Wingfield 14 Jan 2019

Facebook has grown its momentum and increased its investment in Africa (Infographic)

Facebook has grown its momentum and increased its investment in Africa (Infographic)

19 Dec 2018

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

UN agencies unite in support of Africa's growth agenda

UN agencies unite in support of Africa's growth agenda

12 Dec 2018

87% of journalists in the Middle East, Africa and Asia view the industry negatively

87% of journalists in the Middle East, Africa and Asia view the industry negatively

12 Dec 2018

Mandla Shezi, CEO of Hollard International.

Understanding the diversity of Africa is key to its growth

11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends

Agency Scope UK 2018/2019: Early insights, possible trends

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation

#AEC2018: Freedom of movement essential for Africa's transformation

7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

#AEC2018: Accelerating AfCFTA to create growth for Africa

7 Dec 2018

Facebook's 2018 Year in Review

Facebook's 2018 Year in Review

Sheida Neman 7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over

#AEC2018: Africa's "easy decade" of economic growth is over

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice

#AEC2018: Africa's integration is no longer a choice

5 Dec 2018

Africa's mobile money ecosystem connects to China

Africa's mobile money ecosystem connects to China

5 Dec 2018

New African magazine's list of 100 Most Influential Africans

New African magazine's list of 100 Most Influential Africans

30 Nov 2018

New report examines the challenges and hurdles of journalism innovation

New report examines the challenges and hurdles of journalism innovation

29 Nov 2018

Study sheds light on scourge of "fake" news in Africa

Study sheds light on scourge of "fake" news in Africa

Herman Wasserman & Dani Madri-Morales 26 Nov 2018

Africa's business revolution

Africa's business revolution

22 Nov 2018

Unveiling the Zimbabwe Economic Report: (L-R) Malcolm Pautz, G:ENESIS Analytics; Damoni Kitabire country manager COZW; Zvinechimure R. Churu, principal director Ministry of Finance and Economic Development; Walter Odero, principal country economist COZW; Ferdinand Bakoup, Ag. director ECCE; and George A. Kararach, lead economist RDGS.

Building a new Zimbabwe

20 Nov 2018

All the 2018 AfricaCom Awards winners

All the 2018 AfricaCom Awards winners

15 Nov 2018

Unlocking African abundance through digital technologies

Unlocking African abundance through digital technologies

Ntombi Mhangwani 14 Nov 2018

More news

Adesh Kisten, head of sales i-Pay.

Is the African retail market ready for the digital boom?

25 Jan 2019

#BizTrends2019: The transformative power of transparency

#BizTrends2019: The transformative power of transparency

Paula Hulley 25 Jan 2019

European Union and African Union Foreign Ministers take stock of their strong partnership. Credit: European External Action Service (EEAS)

Africa strengthens partnerships with Europe

24 Jan 2019

AfCFTA will facilitate the emergence of new Africa champions

AfCFTA will facilitate the emergence of new Africa champions

24 Jan 2019

(c) Maksim Kabakou -

Mobile adspend expected to top TV across key markets

24 Jan 2019

(c) andreahast -

Brand Finance releases report for the world's most valuable brands in 2019

22 Jan 2019

Lamin Momodou Manneh, director, UNDP Regional Service Centre for Africa, Addis Ababa, Ethiopia.

#BizTrends2019: This could be a big year for Africa

Lamin Momodou Manneh 21 Jan 2019

Euromonitor's top 10 global consumer trends for 2019

Euromonitor's top 10 global consumer trends for 2019

15 Jan 2019

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

#BizTrends2019: Africa's consumers - connected, in control, and hungry for convenience

Ailsa Wingfield 14 Jan 2019

Facebook has grown its momentum and increased its investment in Africa (Infographic)

Facebook has grown its momentum and increased its investment in Africa (Infographic)

19 Dec 2018

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

UN agencies unite in support of Africa's growth agenda

UN agencies unite in support of Africa's growth agenda

12 Dec 2018

87% of journalists in the Middle East, Africa and Asia view the industry negatively

87% of journalists in the Middle East, Africa and Asia view the industry negatively

12 Dec 2018

Mandla Shezi, CEO of Hollard International.

Understanding the diversity of Africa is key to its growth

11 Dec 2018

Agency Scope UK 2018/2019: Early insights, possible trends

Agency Scope UK 2018/2019: Early insights, possible trends

10 Dec 2018

#AEC2018: Freedom of movement essential for Africa's transformation

#AEC2018: Freedom of movement essential for Africa's transformation

7 Dec 2018

#AEC2018: Accelerating AfCFTA to create growth for Africa

#AEC2018: Accelerating AfCFTA to create growth for Africa

7 Dec 2018

Facebook's 2018 Year in Review

Facebook's 2018 Year in Review

Sheida Neman 7 Dec 2018

#AEC2018: Africa's "easy decade" of economic growth is over

#AEC2018: Africa's "easy decade" of economic growth is over

6 Dec 2018

#AEC2018: Africa's integration is no longer a choice

#AEC2018: Africa's integration is no longer a choice

5 Dec 2018

Africa's mobile money ecosystem connects to China

Africa's mobile money ecosystem connects to China

5 Dec 2018

New African magazine's list of 100 Most Influential Africans

New African magazine's list of 100 Most Influential Africans

30 Nov 2018

New report examines the challenges and hurdles of journalism innovation

New report examines the challenges and hurdles of journalism innovation

29 Nov 2018

Study sheds light on scourge of "fake" news in Africa

Study sheds light on scourge of "fake" news in Africa

Herman Wasserman & Dani Madri-Morales 26 Nov 2018

Africa's business revolution

Africa's business revolution

22 Nov 2018

Unveiling the Zimbabwe Economic Report: (L-R) Malcolm Pautz, G:ENESIS Analytics; Damoni Kitabire country manager COZW; Zvinechimure R. Churu, principal director Ministry of Finance and Economic Development; Walter Odero, principal country economist COZW; Ferdinand Bakoup, Ag. director ECCE; and George A. Kararach, lead economist RDGS.

Building a new Zimbabwe

20 Nov 2018

All the 2018 AfricaCom Awards winners

All the 2018 AfricaCom Awards winners

15 Nov 2018

Unlocking African abundance through digital technologies

Unlocking African abundance through digital technologies

Ntombi Mhangwani 14 Nov 2018

New PAMRO president appointed

New PAMRO president appointed

5 Nov 2018

How to build a successful business in Africa

How to build a successful business in Africa

2 Nov 2018

AfricaCom Awards 2018 finalists

AfricaCom Awards 2018 finalists

1 Nov 2018

Africa Trade Forum 2018 goes to Nigeria

Africa Trade Forum 2018 goes to Nigeria

1 Nov 2018

New research hub for Africa

New research hub for Africa

1 Nov 2018

Affluent Afrillennials choose brands with social conscience

Affluent Afrillennials choose brands with social conscience

31 Oct 2018

Zimbabwe's economy is collapsing: Why Mnangagwa doesn't have the answers

Zimbabwe's economy is collapsing: Why Mnangagwa doesn't have the answers

Robert Rotberg 29 Oct 2018

Economic Commission for Africa’s Oliver Chinganya.

The power of data can transform the world

26 Oct 2018

Reaching Africa's most valuable consumer markets

Reaching Africa's most valuable consumer markets

23 Oct 2018

ECA aims to be Africa's economic thinktank

ECA aims to be Africa's economic thinktank

22 Oct 2018

Africa is on the rise - UN chief

Africa is on the rise - UN chief

19 Oct 2018

AfDB releases economic report in three African languages

AfDB releases economic report in three African languages

18 Oct 2018

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