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Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

2024 in-app purchase revenue up to $150bn, but app downloads decrease

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Warc and TikTok's connect media report tells brands to focus on relevance

20 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

19 Nov 2024

More news

Winners announced in African Persons of the Year

Winners announced in African Persons of the Year

13 Dec 2019

These five trends will change business in Africa in 2020

These five trends will change business in Africa in 2020

Pieter Bensch 12 Dec 2019

Image source: Gallo/Getty.

Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.

AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Image source: Gallo/Getty.

Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

AfDB in Angola (L - R): Joohoon Kim, Chargé d’ Affaires of the Republic of Korea in Angola; Moono Mupotola, the Bank’s Director for Regional Development & Regional Integration; Joffre Van-Dúnem Júnior, Minister of Commerce; Sérgio dos Santos, Secretary of State for Economy; Joseph Ribeiro, the Bank’s Country M.anager for Angola

Angolan study to improve competitiveness in trade

24 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

More news

Image source: Gallo/Getty.

Experts meet to validate AfCFTA Business Index

11 Dec 2019

Image source: Gallo/Getty.

AfDB launches coding centres of excellence across Africa

6 Dec 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

Effective Use of Tech shortlist announced for Warc Media Awards 2019

4 Dec 2019

Tanzania consumer confidence drops to its lowest in 2019

4 Dec 2019

10 questions to ask the marketing director

10 questions to ask the marketing director

mike broom 3 Dec 2019

Image source: Gallo/Getty.

Africa should focus on industrialisation. Free trade will follow

Michael E Odijie 27 Nov 2019

#AskAfrikaAhaMoment: The brand loyalty shift explained

Leigh Andrews 21 Nov 2019

African multinationals bring home much more than profits

African multinationals bring home much more than profits

Danson Kimani and Geofry Areneke 20 Nov 2019

Study examines engagement boosting on platforms

Study examines engagement boosting on platforms

19 Nov 2019

Africa has the potential to be an economic powerhouse

Africa has the potential to be an economic powerhouse

18 Nov 2019

Image source: Gallo/Getty.

Peace in the Horn of Africa leads to economic recovery

14 Nov 2019

Image source: Gallo/Getty.

Putting the 'me' in Africa's media and entertainment industry

13 Nov 2019

Workers pack coffee sachets at the Dormans coffee factory in Nairobi, Kenya. Credit: The Conversation Africa/EPA/Daniel Irungu.

African countries can't industrialise? Yes, they can

Wim Naudé 13 Nov 2019

Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Image source: Gallo/Getty.

The digital dash for Africa

25 Oct 2019

Women of Africa: Changing lifestyles, unchanged (core) values

Women of Africa: Changing lifestyles, unchanged (core) values

Ndeye Diagne, Kantar 25 Oct 2019

AfDB in Angola (L - R): Joohoon Kim, Chargé d’ Affaires of the Republic of Korea in Angola; Moono Mupotola, the Bank’s Director for Regional Development & Regional Integration; Joffre Van-Dúnem Júnior, Minister of Commerce; Sérgio dos Santos, Secretary of State for Economy; Joseph Ribeiro, the Bank’s Country M.anager for Angola

Angolan study to improve competitiveness in trade

24 Oct 2019

African boom in investment in communications infrastructure

African boom in investment in communications infrastructure

23 Oct 2019

Image source: Gallo/Getty.

Africa's digital agenda is all about growth and jobs

21 Oct 2019

Image credit: Glenn Carstens-Peters on Unsplash.

Egta, The Global TV Group release TV Charter on transparency in ad measurement

21 Oct 2019

Africa's informal sector can contribute to the formal economy

Africa's informal sector can contribute to the formal economy

Laurent Lamothe 18 Oct 2019

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Social media platforms and online video set to consolidate their dominance in advertising in 2020

Kantar 17 Oct 2019

Data technology driving agility in retail

Data technology driving agility in retail

Lauren Hartzenberg 15 Oct 2019

West Africa build gathers pace for The Conversation Africa

West Africa build gathers pace for The Conversation Africa

Alexandra Storey, Caroline Southey, Lyrr Thurston 15 Oct 2019

Image source: Gallo/Getty.

Global uncertainty continues to slow growth in Africa's economies

11 Oct 2019

The reason AI can predict consumer behaviour

The reason AI can predict consumer behaviour

Vian Chinner 11 Oct 2019

Image source: Gallo/Getty.

UN enlists influencers to drive Africa's development agenda

10 Oct 2019

Image source: Gallo/Getty.

Africa Wired: Artificial intelligence offers benefits for Africa

10 Oct 2019

Recreating narratives about Africa's economic and cultural significance

Recreating narratives about Africa's economic and cultural significance

8 Oct 2019

Africa is hell

Ndeye Diagne, Kantar 8 Oct 2019

Image source: Gallo/Getty.

Africa is ripe for investment

Julien Fouriot 4 Oct 2019

Know your business inside out with a Biz Office

Know your business inside out with a Biz Office

Bizcommunity.com 2 Oct 2019

Image source: Gallo/Getty.

Creating a shared vision for Africa

2 Oct 2019

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

TV leads ad investment for food and soft drinks while the rest shifts online - finds Warc

2 Oct 2019

Image source: Gallo/Getty.

African economies with greatest potential for trade growth

1 Oct 2019

Image credit: Mika Baumeister on Unsplash.

Warc, Nielsen collaborate on newly-relaunched Warc Data

1 Oct 2019

Support Africa's agenda for transformation

30 Sep 2019

United Nations SDG publication released this week.

United Nations sounds warning on achieving SDGs

27 Sep 2019

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