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Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

(image supplied)

Warc and TikTok's connect media report tells brands to focus on relevance

3 days

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

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#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

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Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

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Africa's consumption revolution

Africa's consumption revolution

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Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

Africa needs to focus on 'intrapreneurship'

Africa needs to focus on 'intrapreneurship'

30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Kigali, Rwanda. © Dereje Belachew via

Africa needs coordinated strategies for urbanisation

25 Oct 2017

Addressing Africa's challenges through innovation

Addressing Africa's challenges through innovation

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

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Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

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#InnovationMonth: How to really save money on production costs

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Lake Turkana Wind Power Project, Kenya.

Partnerships provide a lifeline for cash-strapped countries

Kingsley Ighobor 20 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Partnerships giving Africa a new look

Partnerships giving Africa a new look

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.

Partnerships at work in Africa

18 Sep 2017

New economic giants rising in Africa

15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

Babalwa Nyembezi 13 Sep 2017

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Louise Marsland 11 Sep 2017

More news

#Trending: The rise of consumer resilience

#Trending: The rise of consumer resilience

Louise Marsland 7 Nov 2017

The digital elephant in the room... Image credit: Jan Mik © –

Reimagining marketing: Brand building in the digital age

Leigh Andrews 6 Nov 2017

Dubai hosts summit, positions self as Africa investment hub

Dubai hosts summit, positions self as Africa investment hub

6 Nov 2017

Great brand communications solutions come from collaboration

Khangelani Dziba 6 Nov 2017

Brands do not market effectively to women in Africa

Brands do not market effectively to women in Africa

2 Nov 2017

Africa's consumption revolution

Africa's consumption revolution

2 Nov 2017

Digital marketing tips for SA's small businesses

Digital marketing tips for SA's small businesses

Stephen Sandmann 2 Nov 2017

Africa needs to focus on 'intrapreneurship'

Africa needs to focus on 'intrapreneurship'

30 Oct 2017

Why brands need to become master storytellers

Why brands need to become master storytellers

Greg Viljoen 27 Oct 2017

Make it digital

Make it digital

Jeanette Grove 26 Oct 2017

South African retail compound annual growth rate.

Phygital: The new retail marketing playground

Jainita Khatri 26 Oct 2017

Kigali, Rwanda. © Dereje Belachew via

Africa needs coordinated strategies for urbanisation

25 Oct 2017

Addressing Africa's challenges through innovation

Addressing Africa's challenges through innovation

25 Oct 2017

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

How to industrialise Africa in a socially inclusive, environmentally sustainable manner

24 Oct 2017

Paul Fokam and Gervais Djondo at AfroChampions Club launch.

Africa's CEOs promote growth and development on the continent

23 Oct 2017

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Africa Week supports continent's advancements

Africa Week supports continent's advancements

17 Oct 2017

Morris and Mtongana.

#BODCT: Redesigning the world one business at a time, to surprise and delight customers

Leigh Andrews 16 Oct 2017

Simelane and Cooper.

#BODCT: Surprise! THIS is today's African consumer

Leigh Andrews 11 Oct 2017

Multinationals seek local presence in Africa

Multinationals seek local presence in Africa

27 Sep 2017

#InnovationMonth: How to really save money on production costs

Leigh Andrews 22 Sep 2017

Lake Turkana Wind Power Project, Kenya.

Partnerships provide a lifeline for cash-strapped countries

Kingsley Ighobor 20 Sep 2017

Bruno Witvoet, Unilever Africa president and Mechell Chetty, Unilever vice president for HR, Africa, at the opening of Unilever’s new Africa hub.

Unilever's brand plan to grow business across Africa

19 Sep 2017

Partnerships giving Africa a new look

Partnerships giving Africa a new look

19 Sep 2017

Purpose must come before profit... and before anything else too

Purpose must come before profit... and before anything else too

Mike Freedman 19 Sep 2017

Henri Konan Bédié bridge, Abidjan, Ivory Coast. Credit: ppp.gouv.ci.

Partnerships at work in Africa

18 Sep 2017

New economic giants rising in Africa

15 Sep 2017

On a scale of Coca-Cola to Pepsi: How to make your brand pop on social media

Babalwa Nyembezi 13 Sep 2017

Rewards for multinationals investing in Africa

Rewards for multinationals investing in Africa

Stefano Niavas 11 Sep 2017

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

#AfricaAchiever: Vuma Reputation creates Africa division to drive expansion

Louise Marsland 11 Sep 2017

Why do some brands still shy away from giving consumers experiences?

Khangelani Dziba 8 Sep 2017

Intra-African trade critical for economic growth

Intra-African trade critical for economic growth

Deepa Vallabh 8 Sep 2017

An integrated Africa: A boon to the private sector

An integrated Africa: A boon to the private sector

Ihuoma Atanga 6 Sep 2017

Luca Bertolli ©

#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Business opportunity in Africa is booming

Business opportunity in Africa is booming

Peter Vieira 5 Sep 2017

Capitalising on Twitter trends to amplify your brand

Amahle Madlala 5 Sep 2017

Statement on Kenya's presidential election decision

Statement on Kenya's presidential election decision

4 Sep 2017

#MediaAlert! Windhoek Beer and Jupiter part ways

#MediaAlert! Windhoek Beer and Jupiter part ways

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#Pamro2017: How the affluent engage with international media brands

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#Pamro2017: The reason African Lions is a critical research study for Africa

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