Marketing & Media Trends

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Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

#BizTrends2023: What's next for payments in Africa?

#BizTrends2023: What's next for payments in Africa?

By Karen Nadasen 19 Jan 2023

#BizTrends2023: Retail's reality check

#BizTrends2023: Retail's reality check

By Howard Saunders 17 Jan 2023

#BizTrends2018: Small is Africa's 'new smart' in 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

Ailsa Wingfield 8 Jan 2018

#BizTrends2018: Identity crisis - the business of being WOKE

#BizTrends2018: Identity crisis - the business of being WOKE

Dion Chang 8 Jan 2018

#BizTrends2018: Delivering UX with soul

#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

Gustav Goosen, CEO of The SpaceStation.

#BizTrends2018: The digital marketing trends marketers need to pay attention to

Gustav Goosen 8 Jan 2018

#BizTrends2018: The ever-changing consumer

#BizTrends2018: The ever-changing consumer

Dave Nemeth 8 Jan 2018

#BizTrends2018: Five Predictions for media

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

#BizTrends2018: Three things you have to know about your customers in 2018

#BizTrends2018: Three things you have to know about your customers in 2018

Brandon de Kock 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

#BizTrends2018: Predicting future consumer behaviour

#BizTrends2018: Predicting future consumer behaviour

Diane Gantz, Kantar 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

#BizTrends2018: Storytelling has to sit at the core of it all

Brett Morris 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

Nunu Ntshingila 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.

#BizTrends2018: The rise (and rise) of influencers and specialists

Kevin Welman 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

#BizTrends2018: It is time for marketing professionals to become more innovative

Desiree Gullan 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

#BizTrends2018: An augmented reality check

#BizTrends2018: An augmented reality check

Johan Walters 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos 8 Jan 2018

Heidi Brauer, chief marketing officer, Hollard Insurance.

#BizTrends2018: A trends story from a magician's granddaughter

Heidi Brauer 8 Jan 2018

#BizTrends2018: Go where the people are

#BizTrends2018: Go where the people are

Gau Narayanan 8 Jan 2018

#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy

Josephine Buys 8 Jan 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

Graham Deneys 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

#BizTrends2018: Telling the truth is not a lie

Samantha Page 8 Jan 2018

Daniel Munslow, independent communications consultant.

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.

#BizTrends2018: Advertising platform accountability

Omar Essack 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Mike Oelschig 8 Jan 2018

More news

#BizTrends2018: Small is Africa's 'new smart' in 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

Ailsa Wingfield 8 Jan 2018

#BizTrends2018: Identity crisis - the business of being WOKE

#BizTrends2018: Identity crisis - the business of being WOKE

Dion Chang 8 Jan 2018

#BizTrends2018: Delivering UX with soul

#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

Daniel Munslow, independent communications consultant.

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow 8 Jan 2018

#BizTrends2018: The ever-changing consumer

#BizTrends2018: The ever-changing consumer

Dave Nemeth 8 Jan 2018

#BizTrends2018: Predicting future consumer behaviour

#BizTrends2018: Predicting future consumer behaviour

Diane Gantz, Kantar 8 Jan 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

#BizTrends2018: A few 'bone shakers' for media in 2018

Graham Deneys 8 Jan 2018

Gustav Goosen, CEO of The SpaceStation.

#BizTrends2018: The digital marketing trends marketers need to pay attention to

Gustav Goosen 8 Jan 2018

Heidi Brauer, chief marketing officer, Hollard Insurance.

#BizTrends2018: A trends story from a magician's granddaughter

Heidi Brauer 8 Jan 2018

#BizTrends2018: An augmented reality check

#BizTrends2018: An augmented reality check

Johan Walters 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.

#BizTrends2018: Advertising platform accountability

Omar Essack 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

#BizTrends2018: Go where the people are

#BizTrends2018: Go where the people are

Gau Narayanan 8 Jan 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

Nunu Ntshingila 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

#BizTrends2018: Storytelling has to sit at the core of it all

Brett Morris 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

#BizTrends2018: Telling the truth is not a lie

Samantha Page 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

#BizTrends2018: Three things you have to know about your customers in 2018

#BizTrends2018: Three things you have to know about your customers in 2018

Brandon de Kock 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

#BizTrends2018: Five Predictions for media

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.

#BizTrends2018: The rise (and rise) of influencers and specialists

Kevin Welman 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy

Josephine Buys 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

#BizTrends2018: It is time for marketing professionals to become more innovative

Desiree Gullan 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Mike Oelschig 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

#BizTrends2018: Prescriptive data in the digital space, the next big thing

Paula Raubenheimer 8 Jan 2018

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.

#BizTrends2018: Rewind from attention spam back to attention span

Leigh Andrews 8 Jan 2018

Natalie Pool, Native VML's head of content.

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

Natalie Pool 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

8 Jan 2018

Understanding the brands of the future in Africa

Understanding the brands of the future in Africa

23 Oct 2017

Contributors to this piece (top to bottom, L to R): Graham Cruikshanks, TBWA\Africa; Ken Kyaka, TBWA\Redhouse Kenya; Hunsa Chikaha, TBWA\ Khanga Rue, Tanzania; Tumiso Mabusela, TBWA\ Medcom, Botswana; Filipe Braga, TBWA\ Angola; Yosia Lukwago, TBWA\ Limelight, Uganda; Kobby Acquah-Hayford, TBWA\Markcom, Ghana; Kelechi Nwosu, TBWA\ Concept, Nigeria; and Sapi Bachi, TBWA\ Zimbabwe

Social activism and trench marketing FTW

TBWA 18 Jan 2016

[2013 trends] Mobile money to give SoLoMo a kick in the pants?

Mobile money to give SoLoMo a kick in the pants?

Vanessa Clark 23 Jan 2013