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Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Warc: News media struggles as brands favour softer content

Source: © 123rf Mark Baldwin, CEO of , a web design and digital marketing agency, weighs in on the biggest social media platform rebrands of all time

Social media rebrands: The failure - X, the insipid - Meta and the success - InstagramMark Baldwin

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MTN's Pieter Verkade. Image: LinkjedIn

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Thabiso Mochiko 17 Mar 2014

Telecel Zimbabwe has denied rumours that it is leaving the country. Image:

Telecel denies rumours of disinvestment in Zimbabwe

Samuel Mungadze 18 Feb 2014

Use of EcoCash Payroll set to increase

Use of EcoCash Payroll set to increase

3 Feb 2014

Mobile money service 'Telecash' to launch this week

Mobile money service 'Telecash' to launch this week

28 Jan 2014

Mobile money tax imposed in Zimbabwe

Mobile money tax imposed in Zimbabwe

9 Jan 2014

Mobile internet key in Africa

Mobile internet key in Africa

Danette Breitenbach 29 Nov 2013

Opera Mini popular browser in Zimbabwe

Opera Mini popular browser in Zimbabwe

7 Nov 2013

FNB's eWallet shows strong growth in Africa

FNB's eWallet shows strong growth in Africa

Bekezela Phakathi 28 Oct 2013

The state of the nation: Advertising in Africa

The state of the nation: Advertising in Africa

Staff Reporter 21 Sep 2013

Y&R: I have an agency...

Y&R: I have an agency...

Danette Breitenbach 5 Sep 2013

Econet Wireless to launch SA-Zimbabwe remittance service

Econet Wireless to launch SA-Zimbabwe remittance service

29 Aug 2013

Zimbabwe hikes mobile phone licence fees

31 May 2013

Seeing beyond the stereotypes

Richard Firth 18 Mar 2013

Group launches campaign for peace on social media

18 Mar 2013

Econet to open Hillbrow outlet for Zimbabwean users

7 Mar 2013

[2013 trends] Mobile money to give SoLoMo a kick in the pants?

[2013 trends] Mobile money to give SoLoMo a kick in the pants?

Vanessa Clark 23 Jan 2013

Windows Phone apps stores open across Africa

Windows Phone apps stores open across Africa

18 Dec 2012

Fundamo reports mobile financial services growth

Fundamo reports mobile financial services growth

13 Nov 2012

Econet offers lowest regional call charges

Econet offers lowest regional call charges

Marcus Mushonga 8 Nov 2012

Zimbabwe targets 100% teledensity by December

Paul Moyo 1 Nov 2012

NetOne strikes roaming deal with MTN

Marcus Mushonga 21 Sep 2012

Telecel to cover 85% Zimbabwe connectivity

Telecel to cover 85% Zimbabwe connectivity

Marcus Mushonga 19 Sep 2012

Econet offers free to recharge service

Econet offers free to recharge service

Tapiwa Gurajena 12 Sep 2012

Craig Wilson

Zim's Econet forced to reconnect NetOne

Craig Wilson 27 Aug 2012

Zim calls for bidders to erect base stations

22 Aug 2012

When editorial cartoons cross the line

Knowledge Mushohwe 25 Jul 2012

ForgetMeNot Africa launches mobile app competition

ForgetMeNot Africa launches mobile app competition

26 Mar 2012

Mobile News for Africa Grant Scheme launched

Mobile News for Africa Grant Scheme launched

13 Mar 2012

Business as usual for Trustco Mobile in Zimbabwe

27 Jul 2011

Indian investor eyes stake in Zim phone operator

22 Jul 2011