Claude Hanan

Q: What is the prime objective with the Superbalist 100?
A: We're celebrating the best of youth culture in South Africa. Music, film, art, comedy, business and fashion and the people creating the best of it in our country. These individuals are noteworthy and we wanted to create a platform that celebrates them.

Q: What impact do you hope this creative 'mission'/campaign will have?
A: We hope it builds awareness around local talent. We've got plenty home-grown talent but there's not enough noise. We also like to add some fun to, at times, dangerously dark days in South Africa. We're not saving lives but we are in the business of making people happy.

Q: What is your creative focus right now in the business?
A: Cementing our position as the number one youth fashion authority in the country.

Q: What is your main business challenge in this economy?
A: Speaking of talent, attracting exceptional people to join us is a constant challenge, but that's true for any business. We're fighting ourselves to improve every metric in our business. No unattainable challenges thankfully.

Q: Most important attribute needed for business leaders today?
A: Humility.

Q: The biggest trend to note in your industry?
A: Fast fashion.

Q: What continues to inspire you?
A: Building a great business. Happy staff. Happy customers.

Q: What does it take to be a start-up founder these days?
A: Passion for what you're doing. Passion will ensure resilience and ambition and results.

Q: At the top of my 'bucket list' is...
A: Witness the 'great migration'.