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Lesley Waterkeyn![]() Lesley Waterkeyn is the founder of Colourworks marketing agency. She has launched 'Over the Rainbow', a social enterprise aimed at empowering new South African entrepreneurs, with education specialist Sandy van Dyk. They are currently co-authoring their first business book, 'Over The Rainbow, 7 steps to a sustainable business'. Q: Explain the purpose of 'Over the Rainbow'? Q: What are the qualities inherent in successful entrepreneurs? Q: What do entrepreneurs need to focus on to be successful? Q: What key learnings do you hope to share with others? Q: What opportunities do you hope will be unlocked? Q: Most important attribute needed to be a leader? Q: What qualities do you look for in your key people? Q: What inspires you? Q: At the top of my 'bucket list' is... About Louise MarslandLouise Burgers (previously Marsland) is Founder/Content Director: SOURCE Content Marketing Agency. Louise is a Writer, Publisher, Editor, Content Strategist, Content/Media Trainer. She has written about consumer trends, brands, branding, media, marketing and the advertising communications industry in SA and across Africa, for over 20 years, notably, as previous Africa Editor: Bizcommunity.com; Editor: Bizcommunity Media/Marketing SA; Editor-in-Chief: AdVantage magazine; Editor: Marketing Mix magazine; Editor: Progressive Retailing magazine; Editor: BusinessBrief magazine; Editor: FMCG Files newsletter. Web: www.sourceagency.co.za. View my profile and articles... |