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A taste for teaFive Roses has announced the appointment of its new tea master, Dinesh Wijeyawardana, who steps in to replace previous tea master, Reggie Rajiah, who retired in November last year, after 45 years in the tea industry. Wijeyawardana, born in Columbo, Sri Lanka, brings with him a wealth of knowledge and experience and has been working at National Brands Limited (now Entyce Beverages) since 2000, in the capacity of specialty tea buyer. Wijeyawardana personally ensures that each cup delivers the quality, flavour, strength and aroma that have come to be associated with the brand. “Having a true Sri Lankan tea master adds to the romance and mystique associated this much loved South African brand, and in fact, the tea industry as a whole”, comments Five Roses senior brand manager, Debbie Shepard. Wijeyawardana's position as tea master entails the tasting, buying and selecting of different teas. Together with his team, his responsibility is to ensure that tea is purchased from around the world at the best possible quality and price. Once the tea arrives at the factory, the quality is once again checked and blended. About ActivRetailThe strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to editor@fmcg.co.za. Or visit:ActivRetail View my profile and articles... |