Retail Marketing
Adidas left with Yeezy stock worth more than $500m
Retail brand Adidas is reportedly stuck with Yeezy sneakers worth more than $530m after cutting ties with musician Kanye West.
Source: www.unsplash.com
In a report by the The Financial Times the brand is now trying to sell the sneakers to minimise losses.
The report stated that Yeezy made up 7% of the German brand’s sales in 2022.
Adidas dropped West after he made anti-Semitic remarks in October.
In November Adidas announced that it would be investigating West after reports were made that he had acted inappropriately with staff members.