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    Increase ROI with a radio influencer

    Ultimate Media has conducted an A/B case study which showed that adding a radio presenter as an influencer to a campaign will show an increase in Return on Investment (ROI) across a number of different metrics.

    Same client, same concept, same schedules, same format across the two campaigns. The only difference was that DJ Fresh acted as on air/social media influencer for the second campaign.

    Have a look at the case study here.

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