The Blue Room alters logo for Breast Cancer Awareness Month

Marketing and communications agency The Blue Room has altered the name in its logo for its #ThePinkRoom campaign.

The agency's logo now boasts a pink strike through the word 'Blue' and the word 'Pink' is now written boldly in pink.

The campaign, which was launched for Breast Cancer Awareness Month, aims to create awareness around breast cancer and early detection as a means of prevention.