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Source: © 123rf The CMO Council’s inaugural Marketing Vitality Index forecasts waves of vitality, volatility and velocity in 2025

Marketing

The CMO Council Marketing Vitality Index points to a defining, milestone year ahead

19 Feb 2025

Dentsu X: Shaping the future of experiences

CRM, CX, UX

Dentsu X: Shaping the future of experiences

Dentsu 19 Feb 2025

Martin Limpert appointed to steer Range Rover into an electric future

Dealers

Martin Limpert appointed to steer Range Rover into an electric future

18 Feb 2025

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

17 Feb 2025

Source: © More About Advertising Ogilvy has made changes to its EMEA and UK teams. Jules Chalkley (left) and André Laurentino (right)

Advertising

Changes for Ogilvy EMEA and UK on eve of WPP 2024 results

14 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Image supplied.

Advertising

NYF launches the Lady Liberty Leadership Programme

12 Feb 2025

Source: © 123rf A recent study by Public Desire ranked the most 'online shopping addicted' countries

E-commerce

Top 10 countries most addicted to online shopping | China tops the list, UK and US follow closely

10 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Branding

Key branding insights from the WEF, Davos 2025

10 Feb 2025

SuperSport earns rights to broadcast the 2025 FIH Indoor Hockey World Cup

Sport

SuperSport earns rights to broadcast the 2025 FIH Indoor Hockey World Cup

4 Feb 2025

GenAI in marketing: Fear or FOMO?

Artificial Intelligence

GenAI in marketing: Fear or FOMO?

Kantar 30 Jan 2025

Source: © 123rf In 2024, 258,000 apps for iOS and Android operating systems were downloaded per minute for all types of publishers, with in-app purchase revenue up 12.5% to $150bn

Digital

2024 in-app purchase revenue up to $150bn, but app downloads decrease

23 Jan 2025

Branding

Apple the world’s most valuable brand… again

22 Jan 2025