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Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

(Image supplied)

Young Ones One Show launches new creative brief Clash Royale

23 Dec 2024

Source: © 123rf A strategic partnership giving brands new opportunities to connect with audiences through music has been formed by WPP and the Universal Music Group (UMG).

WPP and UMG form partnership connecting audiences through music

18 Dec 2024

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Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

22 Nov 2024

Positive portrayals of men in ads boost brand equity and sales

Kantar 19 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Source: © Cottonbro Studio There is uncertainty for advertisers on TikTok as the platform's future hangs in the balance with Trump’s return to power

Uncertainty for TikTok advertisers with Trump’s return to power

8 Nov 2024

Lidl's global holiday campaign was created by BBDO Germany and its chief creative officer, South African-born Jonathan Deeb and Academy Award-winning filmmaker Tom Hooper (Image supplied)

BBDO Germany's 6 minute brand film for Lidl's global holiday campaign

6 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © 123rf People are increasingly seeking depth, authenticity, and sensory richness in their experiences, aiming to engage with the world in meaningful ways. this is one of five macro trends identified by the Accenture Life Trends 2025 report

5 global macro trends and consumer insights from the Accenture Song's Life Trends 2025 report

22 Oct 2024

Source: © PRVWeek Arthur Sadoun, chairman and CEO of Publicis Groupe says the Group has had a very busy and very strong Q3

Publicis Groupe raises revenue forecast for the second time in 2024 with 5.8% organic growth in Q3

18 Oct 2024