Nicol Pappas is BabyYumYum's new MD

BabyYumYum has named Nicol Pappas its new managing director (MD). As MD, she will be involved with strengthening BabyYumYum's existing offering and positioning the business for future expansion and other exciting growth opportunities.

Pappas will also oversee day-to-day operations and will work closely with founder and chief Amanda Rogaly.

She has been with BabyYumYum since its inception four years ago and was previously the social media manager, and then technology and innovation manager at BabyYumYum.

"Throughout her career at BabyYumYum, Pappas has contributed significantly to the growth of the business, and has been key in implementing processes and SEO, elevating our community to more than 500,000 members and achieving exceptional engagement rates," says Rogaly.