5FM appoints Aisha Mohamed as new Marketing Manager

Aisha Mohamed has been appointed Marketing Manager for the commercial hit radio station, 5FM, with immediate effect.

Aisha's involvement in radio stems from her initial exposure in Sales & Marketing at Primedia Broadcasting (including 702 Talk Radio). Her path lead her into Events, Sponsorships and Promotions at Radmark, before joining 5FM in October 2003 as marketing coordinator. She was promoted to Events Coordinator for 5FM last year.

Comments John Langford, Station Manager 5FM: "Aisha has been with us for over 2 years and her new position is proof of her dynamic development as part of the 5FM marketing team - her marketing skills and general knowledge of radio was evident from the day she joined us. We look forward to continue the exciting path of change 5FM embarked on 2 years ago, with Aisha as our new marketing manager - reflecting the constant evolution & reinvention required by a youth-orientated radio station such as 5."

In her capacity as Marketing Coordinator, Aisha was part of the team that developed the new positioning for 5FM (Commercial Hit Radio). As Events Coordinator she has worked on multiple events including the international tours of REM, Basement Jaxx, Black Eyed Peas, Avril Lavigne, 50 Cent, Enrique Iglesias, The Offspring as well as various outside broadcasts, including the recent 5FM trip to the Tiffendell Ski Resort.

Says Aisha on her appointment: "As a young South African I find myself embarking on a new era in radio. My aim is to draw on the diversity of our listeners and to cross cultural boundaries so as to tap into their lives. The station is ever-changing, current, national and strongly dynamic."