Candice Goodman is a Non-Executive Board Member of the Direct Marketing Association of SA. She has also served on the Education Committee of the IAB and headed Education at the Mobile Marketing Association of SA. Previously, she was the Chairman of the MMA Advisory Board, named Direct Marketer of the Year by DMA in 2016, and became the first Certified MMA Mobile Marketer in South Africa.
In 2016, she established Mobitainment, an award-winning mobile marketing technology company.