![Source: © Effie CCO Effies Worldwide Allison Knapp Womack, "If something is not effective it is expensive content"](https://biz-file.com/c/2309/712099-208x117.png?2)
Effie Worldwide COO: "If something is not effective it is expensive content"
Danette Breitenbach 14 Sep 2023
Danette Breitenbach is a marketing & media editor at Bizcommunity.com. Previously she freelanced in the marketing and media sector, including for Bizcommunity. She was editor and publisher of AdVantage, the publication that served the marketing, media and advertising industry in southern Africa. She has worked extensively in print media, mainly B2B. She has a Masters in Financial Journalism from Wits.