Gilda de Araujo is GM of the Radio Advertising Bureau (RAB) (www.rab.co.za). De Araujo is no stranger to the South African radio landscape, having garnered more than 15 years' of experience in radio advertising sales management and advertising sales, most notably within Primedia Broadcasting, United Stations, SABC and as head of radio specialist agency RadioHeads. Contact Gilda on +27 (0)11 325 6487, follow @iamgilda and @rabsouthafrica on Twitter, and connect on Facebook.