Maijaliina Hansen-Chipps is the Marketing Category Lead for RTDs at Distell, managing growth and performance of a brand portfolio including Savanna, Extreme and Bernini. Her focus is on long-term portfolio marketing and innovation strategies, and developing brands with purpose and distinct USPs, by understanding the core needs of consumers and their communities. Her focus is the use of impactful creativity, that is hyper-relevant to SA consumers, to build powerful brand equity and sustainable brand market share.