A Digital Marketer by default, dreamed of changing the world through words when he was younger and in matric learned that this was called copywriting. Is a qualified Marketing Practitioner of South Africa (MPSA) having been admitted by the Chartered Marketing Council of South Africa. Holds a Diploma in Sales Management from the Institute of Sales and Marketing Management, has an IMM marketing qualification and a qualification in copywriting from City Varsity School of the Arts. Follow @philani on Twitter.