![Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations](https://biz-file.com/c/2408/747529-120x120.png?1)
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![Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations](https://biz-file.com/c/2408/747529-120x120.png?1)
![Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years](https://biz-file.com/c/2408/747206-120x120.jpg?2)
![Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China](https://biz-file.com/c/2408/747143-120x120.jpg?11)
![Well-structured agency credentials continue to attract the attention of marketers](https://biz-file.com/c/2407/745961-120x120.jpg?5)
Marketing & Media
Well-structured agency credentials continue to attract the attention of marketers
Johanna McDowell, Issued by DMASA 31 Jul 2024
![Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.](https://biz-file.com/c/2406/741835-120x120.jpg?2)
![Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA](https://biz-file.com/c/2406/739317-120x120.jpg?1)
![Source: Reuters.](https://biz-file.com/c/2406/739266-120x120.jpg?5)
![Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now](https://biz-file.com/c/2405/737386-120x120.jpg?1)
![EssenceMediacom impresses with 2023/2024 Scopen results](https://biz-file.com/c/2405/736292.jpg)
Marketing & Media
EssenceMediacom impresses with 2023/2024 Scopen results
![Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2404/735555-120x120.jpg?2)
Marketing & Media
Creating a “magic middle”, not a “them and us” of brand vs performance
Johanna McDowell 29 Apr 2024
![Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA](https://biz-file.com/c/2404/733667-120x120.jpg?1)
![Joe Public voted SA’s Best Agency To Work For](https://biz-file.com/c/2404/733257.jpg)
![Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa](https://biz-file.com/c/2404/733184-120x120.jpg?1)
![Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies](https://biz-file.com/c/2404/732994-120x120.jpg?1)
Marketing & Media
Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards
Issued by Penquin 22 Jan 2024
![Roanna Williams reflects on her term as the first female Creative Circle chairperson](https://biz-file.com/c/2403/730597-120x120.jpg?1)
Marketing & Media
Roanna Williams reflects on her term as the first female Creative Circle chairperson
Danette Breitenbach 14 Mar 2024
![Brave Group secures top position in client satisfaction](https://biz-file.com/c/2403/729377.png)
Marketing & Media
Brave Group secures top position in client satisfaction
Issued by Brave Group 4 Mar 2024
![Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers](https://biz-file.com/c/2402/728735-120x120.jpg?2)
![Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world](https://biz-file.com/c/2402/728209-120x120.jpg?2)
![Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women](https://biz-file.com/c/2402/727579-120x120.jpg?1)
![Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed](https://biz-file.com/c/2402/727374-120x120.jpg?6)
![Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2402/727341-120x120.jpg?1)
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients
Johanna McDowell 14 Feb 2024
![Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg](https://biz-file.com/c/2401/725619-120x120.jpg?1)
![Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods](https://biz-file.com/c/2401/724963-120x120.jpg?3)
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods
Johanna McDowell 22 Jan 2024
![#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well](https://biz-file.com/c/2401/724465-120x120.jpg?1)
Marketing & Media
#BizTrends2024: Jordan Major - Instead of trying to do everything, do the simple things exceptionally well
Issued by RAPT Creative Agency 17 Jan 2024
![Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope](https://biz-file.com/c/2401/724416-120x120.jpg?1)
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Issued by RAPT Creative Agency 16 Jan 2024
![Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals](https://biz-file.com/c/2401/723920-120x120.jpg?3)
![Promise closes off successful year of growth and creative awards](https://biz-file.com/c/2312/722901.png)
Marketing & Media
Promise closes off successful year of growth and creative awards
Issued by Promise 18 Dec 2023
![Dentsu soars with Scopen](https://biz-file.com/c/2312/721316.png)
![Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies](https://biz-file.com/c/2312/721227-120x120.jpg?3)
Marketing & Media
#AgencyScopeSA Part 2: Longer client-agency relationships produce great work
Danette Breitenbach 1 Dec 2023
![Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa](https://biz-file.com/c/2311/721212-120x120.jpg?2)
![Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof](https://biz-file.com/c/2311/721086-120x120.jpg?1)
Marketing & Media
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings
Danette Breitenbach 30 Nov 2023
![Solving the multi-agency dilemma for CMOs](https://biz-file.com/c/2311/719564.png)
Marketing & Media
Solving the multi-agency dilemma for CMOs
Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023
![Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories](https://biz-file.com/c/2311/719194-120x120.jpg?5)
![Agency Scope 2023/2024 SA's top three most admired marketing professionals named](https://biz-file.com/c/2310/717637-120x120.png?2)
![Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response](https://biz-file.com/c/2308/709530-120x120.jpg?2)
![Source: © Thrillist Scopen's seventh edition of its biennial study Agency Scope in Mexico shows that Coca-Cola is the msot admired brand](https://biz-file.com/c/2308/707849-120x120.jpg?1)
![Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico](https://biz-file.com/c/2308/707586-120x120.jpg?2)
![Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope](https://biz-file.com/c/2307/704698-120x120.jpg?1)
![Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report](https://biz-file.com/c/2306/701705-120x120.jpg?2)
![Part 2: Chile Agency Scope Study shows data is increasingly important](https://biz-file.com/c/2306/700401-120x120.jpg?1)
![Paul Middleton](https://biz-file.com/b/2201/2298063.jpg)
Marketing & Media
All the reasons every CMO needs a specialist services advertising agency
Paul Middleton, Issued by Ebony+Ivory 31 May 2023
![Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background](https://biz-file.com/c/2305/699878-120x120.jpg?1)
![Image supplied. Cesar Vacchiano, President and CEO of Scopen International talks about the marketing economy in Latin America](https://biz-file.com/c/2304/695232-120x120.jpg?1)
![Source: © In Spain News Spanish beer company Cruzcampo uses AI to resurrect legendary singer Lola Flores for its latest advertising campaign.](https://biz-file.com/c/2304/694710-120x120.jpg?1)
![Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines](https://biz-file.com/c/2304/694365-120x120.jpg?1)
![Source:](https://biz-file.com/c/2303/692593-120x120.jpg?3)
![Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,](https://biz-file.com/c/2303/691669-120x120.jpg?1)
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