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![Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA](https://biz-file.com/c/2406/739317-120x120.jpg?1)
![Johanna McDowell](https://biz-file.com/c/2405/736599-120x120.jpg?5)
![Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2404/735555-120x120.jpg?2)
Marketing & Media
Creating a “magic middle”, not a “them and us” of brand vs performance
Johanna McDowell 29 Apr 2024
![Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers](https://biz-file.com/c/2402/728735-120x120.jpg?2)
![Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world](https://biz-file.com/c/2402/728209-120x120.jpg?2)
![Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed](https://biz-file.com/c/2402/727374-120x120.jpg?6)
![Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2402/727341-120x120.jpg?1)
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients
Johanna McDowell 14 Feb 2024
![Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg](https://biz-file.com/c/2401/725619-120x120.jpg?1)
![Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope](https://biz-file.com/c/2401/724416-120x120.jpg?1)
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Issued by RAPT Creative Agency 16 Jan 2024
![Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories](https://biz-file.com/c/2311/719194-120x120.jpg?5)
![Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process](https://biz-file.com/c/2311/719048-120x120.jpg?2)
Marketing & Media
Post pitch relationships: Keep the glow when the real work hits hard
Johanna McDowell 13 Nov 2023
![Source: © Chris Schippers From 5 to 9 November 2023, the bustling city of London will play host to the AdForum Worldwide Summit](https://biz-file.com/c/2310/717565-120x120.jpg?1)
![Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time](https://biz-file.com/c/2309/713513-120x120.jpg?1)
Marketing & Media
It's pitching time as marketers are looking ahead to 2024
Johanna McDowell 27 Sep 2023
![Source: © 123rf With Agency Scope SA 2023/2024 fieldwork well into its third month with close to 200 interviews completed, the survey has enjoyed a very good response](https://biz-file.com/c/2308/709530-120x120.jpg?2)
![IAS Agency Credentials Award 2023: Guidance for a shot at the prize](https://biz-file.com/c/2307/705924.png)
Marketing & Media
IAS Agency Credentials Award 2023: Guidance for a shot at the prize
Issued by DMASA 17 Jul 2023
![Source: © 123rf Already within the first three weeks of fieldwork over 150 marketers committed to an interview for Agency Scope](https://biz-file.com/c/2307/704698-120x120.jpg?1)
![Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2306/703349-120x120.jpg?2)
Marketing & Media
Exclusive: The jury's in: Reality wins in visual versus virtual pitches
Johanna McDowell 26 Jun 2023
![Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report](https://biz-file.com/c/2306/701705-120x120.jpg?2)
![IAS Agency Credentials Award 2023 beefs up agency opportunities to shine](https://biz-file.com/c/2305/698756.jpg)
Marketing & Media
IAS Agency Credentials Award 2023 beefs up agency opportunities to shine
Issued by DMASA 22 May 2023
![Source © alphaspirit The fieldwork for Agency Scope South Africa 2023/2024 is set to make tracks in May,](https://biz-file.com/c/2303/691669-120x120.jpg?1)
![Source: © Canva Studio It’s clear that in the creative industries, creativity is enhanced by being in contact with colleagues](https://biz-file.com/c/2212/681477-120x120.jpg?2)
![Source: © Fauxels Independent Agency Search & Selection Company and Eley Consulting have formed a partnership offering media assurance auditing](https://biz-file.com/c/2211/676375-120x120.jpg?1)
![Source © Paul Skorupskas The fifth wave of the Agency Scope study is on track in South Africa with fieldwork on the study beginning in May 2023](https://biz-file.com/c/2210/675409-120x120.jpg?2)
![Source: © fauxels CMOs want one agency within their ecosystem that is an integrator](https://biz-file.com/c/2208/667897-120x120.jpg?2)
Marketing & Media
Integrators and relationships: what CMOs are looking for from agencies
Cesar Vacchiano 29 Aug 2022
![Source: © rawpixel Is the age-old billable hours system starting to give way to the rise of ‘output-based costing? It might be the case](https://biz-file.com/c/2207/664204-120x120.jpg?2)
Marketing & Media
Output-based costing: An alternative to billable hours for agencies?
Johanna McDowell 28 Jul 2022
![Source: © rawpixel The Agency Scopen has revealed some key trends in the SA agency market](https://biz-file.com/c/2206/658859-120x120.jpg?1)
![Agency Scope launches data platform to enable effective business success](https://biz-file.com/c/2204/651216-120x120.jpg?5)
![Winning teams are more than just pitchers](https://biz-file.com/c/2203/650518-120x120.jpg?5)
![Agency Scope 2021/22: Nando's top company & Chicken Licken top campaign](https://biz-file.com/c/2202/645700-120x120.jpg?4)
![The hows, whys and what defines integration in South Africa](https://biz-file.com/c/2202/644428-120x120.jpg?6)
![Agency Scope 2021/22: Trends, tactics and triumphs](https://biz-file.com/c/2201/643504-120x120.jpg?2)
![Agency Scope fieldwork to provide new levels of value](https://biz-file.com/c/2105/610986.jpg)
![Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020](https://biz-file.com/c/2010/579000.jpg)
Marketing & Media
Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020
Issued by DMASA 6 Oct 2020
![Johanna McDowell of the Independent Agency Search and Selection (IAS) and certified ActionCOACH business coach Brehndan Botha.](https://biz-file.com/c/2008/570025-120x120.jpg?2)
Marketing & Media
The agency that future-proofs takes the lead
Johanna McDowell & Brehndan Botha 6 Aug 2020
![Photo by bongkarn thanyakij from .](https://biz-file.com/c/2006/560535-120x120.jpg?2)
![Agency Scope Insights: Tough times call for agile measures](https://biz-file.com/c/2006/559795-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Tough times call for agile measures
Johanna McDowell 25 Jun 2020
![Agency Scope Insights: The road best travelled, how marketers choose service providers](https://biz-file.com/c/2006/559781-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: The road best travelled, how marketers choose service providers
Johanna McDowell 18 Jun 2020
![Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers](https://biz-file.com/c/2006/559736-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers
Johanna McDowell 11 Jun 2020
![Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment](https://biz-file.com/c/2006/559165-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment
Johanna McDowell 4 Jun 2020
![Challenges facing marketers and creative, media agencies](https://biz-file.com/c/1807/451102-120x120.jpg?2)
![Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).](https://biz-file.com/c/1807/447894-120x120.jpg?2)
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