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News

Source: © 123rf There is evidence of a strong trend of strategic creativity being the magic ingredient

Marketing

Today’s Holy Grail: Strategic creativity

8 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Marketing

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

Well-structured agency credentials continue to attract the attention of marketers

Marketing

Well-structured agency credentials continue to attract the attention of marketers

Johanna McDowell, Issued by DMASA 31 Jul 2024

Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa

Marketing & Media

Finding that integration Unicorn: Is it media agencies?

22 Jul 2024

Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now

Marketing

Trust and wanting a specific agency overcomes competitive conflict for clients

15 May 2024

Johanna McDowell

Marketing

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Branding

Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 29 Apr 2024

Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world

Marketing & Media

Scopen 2023 trend: In-house agency heading for the out house?

21 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods

Marketing

#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods

Johanna McDowell 22 Jan 2024

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Marketing

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time

Marketing

It's pitching time as marketers are looking ahead to 2024

Johanna McDowell 27 Sep 2023

Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Exclusive: The jury's in: Reality wins in visual versus virtual pitches

Johanna McDowell 26 Jun 2023

Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry

Marketing

#BizTrends2023: Global trends that will impact SA's creative industry

Johanna McDowell 9 Jan 2023

Source: © fauxels CMOs want one agency within their ecosystem that is an integrator

Marketing

Integrators and relationships: what CMOs are looking for from agencies

Cesar Vacchiano 29 Aug 2022

Agency Scope launches data platform to enable effective business success

Digital

Agency Scope launches data platform to enable effective business success

4 Apr 2022

Marketing

McDowell takes on triple non-exec board opportunities

28 Mar 2022

Most admired marketing professionals revealed

Research

Most admired marketing professionals revealed

29 Nov 2021

PR & Communications

PR Scope predicts a digital PR future

29 Oct 2021

Pitch remains the most favoured way of selecting an agency

Research

Pitch remains the most favoured way of selecting an agency

26 Jul 2021

Agency Scope Insights: Deep, decisive and digital

Marketing

Agency Scope Insights: Deep, decisive and digital

Johanna McDowell 1 Apr 2021

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Direct Marketing

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Issued by DMASA 27 Nov 2020

Agency Scope Insights: Marketing in an unprecedented time

Marketing

Agency Scope Insights: Marketing in an unprecedented time

Johanna McDowell 29 Oct 2020

Image source: .

Marketing

Agency Scope Insights: In Colombia, marketers invest 35% of their communication budget on digital

31 Jul 2020

Advertising

IAS to attend the AdForum Summit 2020

19 Jun 2020

Agency Scope Insights: Tough times call for agile measures

Marketing

Agency Scope Insights: Tough times call for agile measures

Johanna McDowell 25 Jun 2020

Agency Scope Insights: The road best travelled, how marketers choose service providers

Marketing

Agency Scope Insights: The road best travelled, how marketers choose service providers

Johanna McDowell 18 Jun 2020

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Marketing

Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers

Johanna McDowell 11 Jun 2020

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Marketing

Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment

Johanna McDowell 4 Jun 2020

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Research

Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view

Johanna McDowell 30 Apr 2020

Agency Scope Insights: Media agencies to watch

Research

Agency Scope Insights: Media agencies to watch

Johanna McDowell 9 Apr 2020

Agency Scope Insights: Creative agencies to watch

Research

Agency Scope Insights: Creative agencies to watch

Johanna McDowell 2 Apr 2020

Image source: .

Research

Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Agency Scope Insights: Independent creative agencies to watch

Research

Agency Scope Insights: Independent creative agencies to watch

Johanna McDowell 26 Mar 2020

Image source: .

Research

Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Nando's tops the ranks in Scopen's Agency Scope report

Research

Nando's tops the ranks in Scopen's Agency Scope report

21 Jan 2020

Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .

Research

Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study

Juanita Pienaar 22 Nov 2019

Image credit: Joshua Coleman on Unsplash.

Advertising

"Integrated agency" is on SA's marketing minds, finds Agency Scope 2019 study (so far)

13 Aug 2019

Johanna McDowell, CEO of IAS and partner for Scopen Africa.

Research

What to expect from Agency Scope UK 2018/19

Leigh Andrews 3 Sep 2018

What marketers think of integration vs specialisation

Research

What marketers think of integration vs specialisation

3 Sep 2018

Challenges facing marketers and creative, media agencies

Research

Challenges facing marketers and creative, media agencies

31 Jul 2018

Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).

Research

Scopen Agency Scope 2017/2018: Ten agencies to watch and follow

5 Jul 2018

South Africa on par when optimising the client-agency relationship

Research

South Africa on par when optimising the client-agency relationship

5 Jun 2018

Johanna McDowell. Image provided.

Digital

Marketers to take digital in-house at unprecedented rate

Johanna McDowell 22 Feb 2018

Scopen global EO César Vacchiano with South African partner Johanna McDowell.

Marketing

Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"

Leigh Andrews 7 Feb 2018

(c) ammentorp -

Research

Scopen 2017 planning, ready to meet top marketing execs

Johanna McDowell 12 May 2017

New BBDO CEO finds Scopen research valuable

Research

New BBDO CEO finds Scopen research valuable

23 Feb 2017