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![Johanna McDowell](https://biz-file.com/c/2405/736599-120x120.jpg?5)
![Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2404/735555-120x120.jpg?2)
Marketing & Media
Creating a “magic middle”, not a “them and us” of brand vs performance
Johanna McDowell 29 Apr 2024
![Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world](https://biz-file.com/c/2402/728209-120x120.jpg?2)
![Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2402/727341-120x120.jpg?1)
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients
Johanna McDowell 14 Feb 2024
![Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods](https://biz-file.com/c/2401/724963-120x120.jpg?3)
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods
Johanna McDowell 22 Jan 2024
![Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process](https://biz-file.com/c/2311/719048-120x120.jpg?2)
Marketing & Media
Post pitch relationships: Keep the glow when the real work hits hard
Johanna McDowell 13 Nov 2023
![Source: © 123rf Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner says don't get caught out at pitching time](https://biz-file.com/c/2309/713513-120x120.jpg?1)
Marketing & Media
It's pitching time as marketers are looking ahead to 2024
Johanna McDowell 27 Sep 2023
![Source: Campaign Creators Even as we get used to remote and hybrid boardrooms and studios, nothing substitutes for in-person pitches writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2306/703349-120x120.jpg?2)
Marketing & Media
Exclusive: The jury's in: Reality wins in visual versus virtual pitches
Johanna McDowell 26 Jun 2023
![Johanna McDowell, Independent Agency Search and Selection Company (IAS), and Partner in Scopen Africa, examines global trends that will impact the local creative industry](https://biz-file.com/c/2301/683153-120x120.jpg?1)
Marketing & Media
#BizTrends2023: Global trends that will impact SA's creative industry
Johanna McDowell 9 Jan 2023
![Source: © fauxels CMOs want one agency within their ecosystem that is an integrator](https://biz-file.com/c/2208/667897-120x120.jpg?2)
Marketing & Media
Integrators and relationships: what CMOs are looking for from agencies
Cesar Vacchiano 29 Aug 2022
![Agency Scope launches data platform to enable effective business success](https://biz-file.com/c/2204/651216-120x120.jpg?5)
![Most admired marketing professionals revealed](https://biz-file.com/c/2111/637404-120x120.jpg?3)
![Source:](https://biz-file.com/c/2110/633492-120x120.jpg?5)
![Pitch remains the most favoured way of selecting an agency](https://biz-file.com/c/2107/620655.jpg)
![Agency Scope Insights: Deep, decisive and digital](https://biz-file.com/c/2104/603771-120x120.jpg?2)
![Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards](https://biz-file.com/c/2011/587656-120x120.png?2)
Marketing & Media
Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards
Issued by DMASA 27 Nov 2020
![Agency Scope Insights: Marketing in an unprecedented time](https://biz-file.com/c/2010/582353-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Marketing in an unprecedented time
Johanna McDowell 29 Oct 2020
![Image source: .](https://biz-file.com/c/2007/569166-120x120.jpg?2)
![Agency Scope Insights: Tough times call for agile measures](https://biz-file.com/c/2006/559795-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Tough times call for agile measures
Johanna McDowell 25 Jun 2020
![Agency Scope Insights: The road best travelled, how marketers choose service providers](https://biz-file.com/c/2006/559781-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: The road best travelled, how marketers choose service providers
Johanna McDowell 18 Jun 2020
![Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers](https://biz-file.com/c/2006/559736-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Decluttering the ecosystem, a smaller, tastier menu for marketers
Johanna McDowell 11 Jun 2020
![Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment](https://biz-file.com/c/2006/559165-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Reducing marketing complexity in a big tech, big data environment
Johanna McDowell 4 Jun 2020
![Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view](https://biz-file.com/c/2004/552603-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Marketing spend per platform and who takes the lead - the latest view
Johanna McDowell 30 Apr 2020
![Agency Scope Insights: Media agencies to watch](https://biz-file.com/c/2004/548658-120x120.jpg?2)
![Agency Scope Insights: Creative agencies to watch](https://biz-file.com/c/2004/546969-120x120.jpg?2)
![Agency Scope Insights: Independent creative agencies to watch](https://biz-file.com/c/2003/545706-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Independent creative agencies to watch
Johanna McDowell 26 Mar 2020
![Image source: .](https://biz-file.com/c/2003/541152-120x120.jpg?2)
Marketing & Media
Agency Scope Insights: Marketing and communication budget increases by 78%
Johanna McDowell 5 Mar 2020
![Nando's tops the ranks in Scopen's Agency Scope report](https://biz-file.com/c/2001/534986-120x120.jpg?2)
![Cesar Vacchiano, president and CEO of Scopen International. Image source: Scopen .](https://biz-file.com/c/1911/528072-120x120.jpg?2)
Marketing & Media
Scopen's Cesar Vacchiano analyses the 2019 Agency Scope Study
Juanita Pienaar 22 Nov 2019
![Image credit: Joshua Coleman on Unsplash.](https://biz-file.com/c/1908/511192-120x120.jpg?2)
![Johanna McDowell, CEO of IAS and partner for Scopen Africa.](https://biz-file.com/c/1809/456037-120x120.jpg?2)
![What marketers think of integration vs specialisation](https://biz-file.com/c/1809/455900-120x120.jpg?2)
![Challenges facing marketers and creative, media agencies](https://biz-file.com/c/1807/451102-120x120.jpg?2)
![Scopen's Cesar Vacchiano (president and global CEO) and Johanna McDowell (Scopen Africa partner and CEO of the IAS).](https://biz-file.com/c/1807/447894-120x120.jpg?2)
![South Africa on par when optimising the client-agency relationship](https://biz-file.com/c/1806/443482-120x120.jpg?2)
![Johanna McDowell. Image provided.](https://biz-file.com/c/1802/430557-120x120.jpg?2)
Marketing & Media
Marketers to take digital in-house at unprecedented rate
Johanna McDowell 22 Feb 2018
![Scopen global EO César Vacchiano with South African partner Johanna McDowell.](https://biz-file.com/c/1802/428243-120x120.jpg?2)
Marketing & Media
Scopen Agency Scope: "Not just an opinion, it's actually ground in reality"
Leigh Andrews 7 Feb 2018
![(c) ammentorp -](https://biz-file.com/c/1705/391865-120x120.jpg?2)
Marketing & Media
Scopen 2017 planning, ready to meet top marketing execs
Johanna McDowell 12 May 2017
![New BBDO CEO finds Scopen research valuable](https://biz-file.com/c/1702/381105.jpg)
![Release of Agency Scope, study of agencies in South Africa](https://biz-file.com/c/1611/368069.jpg)
![IAS presents feedback on AdForum World Summit](https://biz-file.com/c/1610/365166.jpg)
![A lesson from China: More integration and enhanced digital presence](https://biz-file.com/c/1606/345657-120x120.jpg?2)
Marketing & Media
A lesson from China: More integration and enhanced digital presence
César Vacchiano 3 Jun 2016
![Local research into marketing communications industry gathers momentum](https://biz-file.com/c/1605/344047.jpg)
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