![Judges of the IAS Agency Credentials Award announced](https://biz-file.com/c/2408/747808.jpg)
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![Judges of the IAS Agency Credentials Award announced](https://biz-file.com/c/2408/747808.jpg)
![Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations](https://biz-file.com/c/2408/747529-120x120.png?1)
![Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years](https://biz-file.com/c/2408/747206-120x120.jpg?2)
![Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China](https://biz-file.com/c/2408/747143-120x120.jpg?11)
![Well-structured agency credentials continue to attract the attention of marketers](https://biz-file.com/c/2407/745961-120x120.jpg?5)
Marketing & Media
Well-structured agency credentials continue to attract the attention of marketers
Johanna McDowell, Issued by DMASA 31 Jul 2024
![Source: © 123rf Scopen 2023-2024 shows that the number of marketers seeking integrated agencies is set to rise in South Africa](https://biz-file.com/c/2407/744943-120x120.jpg?2)
![Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.](https://biz-file.com/c/2407/743702-120x120.jpg?1)
![Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.](https://biz-file.com/c/2406/741835-120x120.jpg?2)
![IAS Agency Credentials Award 2024: Guidance for a shot at the prize](https://biz-file.com/c/2406/739321.jpg)
Marketing & Media
IAS Agency Credentials Award 2024: Guidance for a shot at the prize
Issued by DMASA 3 Jun 2024
![Source: © 123rf Social Media continues to claim a large share of digital spend in SA according to Scopen's Agency Scope SA](https://biz-file.com/c/2406/739317-120x120.jpg?1)
![Source: © 123rf The latest Scopen study shows that the percentage of clients not concerned by competitive conflict in their sector within an agency has grown from 21,3% in 2019 to 40% now](https://biz-file.com/c/2405/737386-120x120.jpg?1)
![Johanna McDowell](https://biz-file.com/c/2405/736599-120x120.jpg?5)
![EssenceMediacom impresses with 2023/2024 Scopen results](https://biz-file.com/c/2405/736292.jpg)
Marketing & Media
EssenceMediacom impresses with 2023/2024 Scopen results
![Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2404/735555-120x120.jpg?2)
Marketing & Media
Creating a “magic middle”, not a “them and us” of brand vs performance
Johanna McDowell 29 Apr 2024
![Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA](https://biz-file.com/c/2404/733667-120x120.jpg?1)
![Joe Public voted SA’s Best Agency To Work For](https://biz-file.com/c/2404/733257.jpg)
![Source: © Bizcommunity Joe Public has achieved the top position, the position it achieved in the last edition, as the most attractive agency to work for among creative agency professionals in Scopen's Best Agency to work for Study on creative and media agencies in South Africa](https://biz-file.com/c/2404/733184-120x120.jpg?1)
![Source: © ESG News A Scopen study has found that Nedbank, Nando's and Absa the ‘ideal’ clients, and the most attractive brand for agencies](https://biz-file.com/c/2404/732994-120x120.jpg?1)
Marketing & Media
Penquin Celebrates Sweeping Victory with Five Scopen's 2023/24 Agency Scope Awards
Issued by Penquin 22 Jan 2024
![3rd Annual New Gen Awards Conference: Learn from the best in the business](https://biz-file.com/c/2403/731314-120x120.jpg?3)
![Roanna Williams reflects on her term as the first female Creative Circle chairperson](https://biz-file.com/c/2403/730597-120x120.jpg?1)
Marketing & Media
Roanna Williams reflects on her term as the first female Creative Circle chairperson
Danette Breitenbach 14 Mar 2024
![Brave Group secures top position in client satisfaction](https://biz-file.com/c/2403/729377.png)
Marketing & Media
Brave Group secures top position in client satisfaction
Issued by Brave Group 4 Mar 2024
![Source:](https://biz-file.com/c/2403/729300-120x120.jpg?3)
![Source: © Melpomen 123rf Ogilvy, Joe Public and TBWA as well as Carat, OMD and TheMediaShop are all standouts in the Agency Scope as rated by marketers](https://biz-file.com/c/2402/728735-120x120.jpg?2)
![Source: © Anne Spratt Agecny Scope 2023 has found that the trend of in-house marketing operations is starting to wan, as marketers start to respond to the post-Covid world](https://biz-file.com/c/2402/728209-120x120.jpg?2)
![Wavemaker South Africa’s CEO, Merissa Himraj voted as Most Admired Professional by Scopen Awards](https://biz-file.com/c/2402/727695.png)
Marketing & Media
Wavemaker South Africa’s CEO, Merissa Himraj voted as Most Admired Professional by Scopen Awards
Issued by Wavemaker 16 Feb 2024
![Image supplied. Agency Scope’s Top 10 most admired media agency professions is headed up by Wavemaker's Merissa Himraj and half of the top 10, are women](https://biz-file.com/c/2402/727579-120x120.jpg?1)
![Image supplied. The Agency Scope 2023 – 2024’s Top 10 top creative agency professionals have been revealed](https://biz-file.com/c/2402/727374-120x120.jpg?6)
![Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner](https://biz-file.com/c/2402/727341-120x120.jpg?1)
Marketing & Media
Unlocking agency methodologies: Why understanding operations is crucial for clients
Johanna McDowell 14 Feb 2024
![Source: © The Good Things Guy Art Installation by Kilmany-Jo Liversage at Nando’s Maponya Mall in Soweto, Johannesburg](https://biz-file.com/c/2401/725619-120x120.jpg?1)
![Image supplied. Johanna McDowell, IAS founder & CEO and managing partner Scopen Africa, draws 5 conclusions to help agencies and brands define future working methods](https://biz-file.com/c/2401/724963-120x120.jpg?3)
Marketing & Media
#BizTrends2024: Johanna McDowell - Agency ecosystem trends defining future working methods
Johanna McDowell 22 Jan 2024
![Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope](https://biz-file.com/c/2401/724416-120x120.jpg?1)
Marketing & Media
Stellar debut for RAPT Creative in Scopen’s 2023 Agency Scope
Issued by RAPT Creative Agency 16 Jan 2024
![#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance](https://biz-file.com/c/2401/724242-120x120.jpg?1)
Marketing & Media
#BizTrends2024: César Vacchiano - Sustainbility and DE&I will gain relevance
César Vacchiano 15 Jan 2024
![Image supplied. Scopen has announced SA’s top 10 most admired marketing professionals](https://biz-file.com/c/2401/723920-120x120.jpg?3)
![Promise closes off successful year of growth and creative awards](https://biz-file.com/c/2312/722901.png)
Marketing & Media
Promise closes off successful year of growth and creative awards
Issued by Promise 18 Dec 2023
![Publicis Media making waves](https://biz-file.com/c/2312/722732.png)
![Agency soars up national client rankings](https://biz-file.com/c/2312/721495.jpg)
![Dentsu soars with Scopen](https://biz-file.com/c/2312/721316.png)
![Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies](https://biz-file.com/c/2312/721227-120x120.jpg?3)
Marketing & Media
#AgencyScopeSA Part 2: Longer client-agency relationships produce great work
Danette Breitenbach 1 Dec 2023
![Image supplied. Ogilvy SA was awarded two of the newly introduced trophies as Agency Scope's leading creative agency in overall market perception & overall competitor´s opinion in South Africa](https://biz-file.com/c/2311/721212-120x120.jpg?2)
![Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof](https://biz-file.com/c/2311/721086-120x120.jpg?1)
Marketing & Media
#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings
Danette Breitenbach 30 Nov 2023
![Imager by Danette Breitenbach. All the AdFocus Awards 2023 winners](https://biz-file.com/c/2311/720363-120x120.jpg?2)
![Solving the multi-agency dilemma for CMOs](https://biz-file.com/c/2311/719564.png)
Marketing & Media
Solving the multi-agency dilemma for CMOs
Paul Middleton, Issued by Ebony+Ivory 16 Nov 2023
![IAS agency credentials - 2 gold winners for 2023](https://biz-file.com/c/2311/719137.png)
![Image supplied. For the first time in South Africa, Agency Scope will replace certificates with trophies for the winners in six of its categories](https://biz-file.com/c/2311/719194-120x120.jpg?5)
![Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process](https://biz-file.com/c/2311/719048-120x120.jpg?2)
Marketing & Media
Post pitch relationships: Keep the glow when the real work hits hard
Johanna McDowell 13 Nov 2023
![Agency Scope 2023/2024 SA's top three most admired marketing professionals named](https://biz-file.com/c/2310/717637-120x120.png?2)
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