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Social Media

Adelaide Tshabalala | Why community managers are the digital Queen Bees

Adelaide Tshabalala 17 Apr 2025

Source: © 123rf A new report by the IAB South Africa, SA Content Creator Charter and the Influencer Marketing Perceptions Report examines the challenges and the massive untapped opportunities that exist in this market and has identified six trends

Digital

IAB SA: 6 key trends impacting influencer marketing

Casey Mantle,Dashni Vilakazi,Jolene Roelofse & Sanesh Maharaj 17 Apr 2025

Warc research shows that globally, newsbrand ad spend is forecast to fall to $32.3bn this year, a 33.1% decrease from 2019, as hard news stories – from trade wars to armed conflicts – draw audiences but not ad dollars. (Image supplied)

Advertising

Warc: News media struggles as brands favour softer content

16 Apr 2025

Social Media

Will Meta be forced to sell Instagram and WhatsApp in FTC trial?

16 Apr 2025

Chinese manufacturers "expose" where luxury brands are really made

Design & Manufacturing

Chinese manufacturers "expose" where luxury brands are really made

15 Apr 2025

Image source: Ion Chiosea –

HR Tools & Software

MIE report: Fake credentials and financial woes intensify SA's hiring crisis

11 Apr 2025

TDMC HQ’s 8 key digital marketing insights from the past year

Digital

TDMC HQ’s 8 key digital marketing insights from the past year

Issued by TDMC 9 Apr 2025

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Social Media

The success of #backtouni – connecting with SA youth, influencer marketing with Varsity Vibe

Issued by Varsity Vibe 9 Apr 2025

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Advertising

Kantar Creative Effectiveness Awards 2025. Connecting with people in the age of AI

Issued by Kantar 9 Apr 2025

Ackermans and Spur team up for Design-a-Tee Competition for kids

Design & Manufacturing

Ackermans and Spur team up for Design-a-Tee Competition for kids

8 Apr 2025

Muzi Mthombeni is a director at Wonder.

Marketing

Muzi Mthombeni | This and That: Why brand duality is now the minimum requirement

Muzi Mthombeni 7 Apr 2025

Marketing

Banner: From nano to micro to macro and mega brand influence: We help creators scale their careers

Issued by Brand Influence Agency 2 Apr 2025

Source: © 123rf The Digital Media Awards Africa 2025 finalists have been announced, with SA and Daily Maverick dominating the list

Publishing

SA and Daily Maverick dominate Wan-Ifra Digital Awards Africa 2025 finalists

2 Apr 2025

Insider tips from top restaurateurs and wine experts

Food & Wine

Insider tips from top restaurateurs and wine experts

2 Apr 2025

Source: © 123rf In a world of sameness, humans are not thinking, not applying themselves and not adding anything new, just melting into whatever the digital algorithm is feeds us

Trends

#BizTrends2025: Break free from brain rot, enshittification, move from digital sameness and embrace culture movements

Danette Breitenbach 31 Mar 2025

The future of digital journalism and the role of web monetisation

Media

The future of digital journalism and the role of web monetisation

Alex Lakatos, Issued by MANGO-OMC 28 Mar 2025

Subaru South Africa and ghd expand digital partnership with Algorithm

Digital

Subaru South Africa and ghd expand digital partnership with Algorithm

Issued by Algorithm Agency 28 Mar 2025

Gen Z embraces AI for social media spending

Research

Gen Z embraces AI for social media spending

28 Mar 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Source: © 123rf In sub-Saharan Africa, TikTok removed over 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024—an increase of 14.06% quarter-on-quarter

Social Media

TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

27 Mar 2025

Celebrate the uniqueness of your story – one reward at a time!

E-commerce

Celebrate the uniqueness of your story – one reward at a time!

Issued by OnPoint PR 26 Mar 2025

Nishaat Slamdien, Associate, Spoor & Fisher

IP Law

Rhode blocked: Beauty pop-up gets shut down amid questions over authenticity

Nishaat Slamdien 26 Mar 2025

Social Media

The evolving battle over social media moderation: Free speech vs regulation

Grant Lapping 25 Mar 2025

Advertising

TikTok's ad chief Blake Chandlee to step down during company shake-up

25 Mar 2025

Marketing

Community-generated content: The new currency in Brand Influence

Issued by Brand Influence Agency 25 Mar 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Unlocking growth: 3 keys to thrive through strategic partnerships

SMEs

Unlocking growth: 3 keys to thrive through strategic partnerships

Lawrance Ramotala, Issued by Business Partners Limited 19 Mar 2025

Image supplied.

Social Media

Authenticity: The new currency in influencer marketing

Bianca James 19 Mar 2025

Social media's impact: Driving business strategies from marketing to ROI

Social Media

Social media's impact: Driving business strategies from marketing to ROI

Clara de Wet, 18 Mar 2025

Source: © 123rf Leslie Adams, sales director at Reach Africa, asks, while TV licences are outdated, is a streaming levy the right fix?

TV

The TV licence is dead! Long live the streaming levy - or not?

Leslie Adams 17 Mar 2025

The rise of social commerce

Research

The rise of social commerce

Issued by KLA 14 Mar 2025

Beyond pocket money: How Gen Alpha is earning in the digital economy

ICT

Beyond pocket money: How Gen Alpha is earning in the digital economy

12 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

Jennifer Hudson hosts The Jennifer Hudson Show.

TV

Why Jennifer Hudson's show is a digital marketing sensation

Karabo Ledwaba 10 Mar 2025

Advertising

Advertisers brace for impact as TikTok faces uncertain future in the US

7 Mar 2025

Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 4 Mar 2025

Source: © 123rf Founder and head social media strategist at Emma Is Social, Emma-Jane Truter, discusses how a business could align its social media strategy with its business goals

Social Media

From brand awareness to sales: Mastering social media for your business

Emma-Jane Truter 3 Mar 2025

Advertising

Oscars reach unprecedented demand with sold-out ads and A-list sponsors

3 Mar 2025

Donald Chauke discusses the era of zero-click marketing is here—where audiences consume, engage, and move on without ever clicking a link (Image supplied)

Digital

Zero-click marketing: The power of walled gardens

Donald Chauke 28 Feb 2025

Social Media

Instagram explores standalone Reels app, capitalising on TikTok's uncertain US future

28 Feb 2025

Media

Community media’s vital role in strengthening democracy and social change

28 Feb 2025

A recent Effie SA Dialogue Series that took place at Nedbank in Sandton saw a panel take on this discussion under the banner, Inside Effie’s winning strategies, from strategy to results, elevating marketing effectiveness. The panelists (L to r): Carl Willoughby, Effie SA Grand Judge and CCO TBWA, Nicole Shub, CMO Pineapple and 2024 Grand Effie SA winner, Refilkwe Maluleke, Effie SA Jury co-chair and head of marketing Discovery Health, Shaun Dix, global service line leader, creative excellence, Ipsos and moderator Silas Matlala Gibs.

Advertising

Inside Effie’s winning strategies: The hallmarks of an effective campaign

Danette Breitenbach 28 Feb 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

Naked’s #GetNakedAnywhere campaign has turned an Out of Home (OOH) billboard campaign into a viral TikTok trend, with the top two videos racking up 3.8 million and 3.2 million organic views and total campaign views of nearly 20 million (Image supplied)

Advertising

Naked's #GetNakedAnywhere: From OOH billboard campaign to viral TikTok trend

27 Feb 2025

Social Media

Beyond influencers: How digital creators are building real businesses

26 Feb 2025

Media & Entertainment Law

Google, Meta face penalties for anti-competitive behaviour towards SA news media

Nqobile Dludla 24 Feb 2025

Media

MDPMI provisional report findings against tech giants - Google, Meta, Microsoft, OpenAI, X, TikTok

25 Feb 2025