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Artificial Intelligence

Coca-Cola's iconic Holiday Magic advert created by AI leaves fans feeling sick

5 hours

Source: © 123rf WPP has brought T&Pm fully within its global network, placing AI at the heart of the agency’s agile marketing solutions

Artificial Intelligence

WPP acquires minority shareholdings in T&Pm, places AI at heart of agency

14 Nov 2024

Reflecting on Mental Health Awareness Month at Wavemaker South Africa

Branding

Reflecting on Mental Health Awareness Month at Wavemaker South Africa

Issued by Wavemaker 5 Nov 2024

Global triumphs as LIA 2024 honours Middle Eastern agencies

Advertising

Global triumphs as LIA 2024 honours Middle Eastern agencies

4 Nov 2024

Source: © WPP Despite third-quarter results showing a strong performance from GroupM and WPP's winning of the Amazon media account, the network's expectations for the full year remain unchanged

Advertising

Strong Q3 performance for WPP; full year expectations remain unchanged

23 Oct 2024

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

Advertising

Suhana Gordhan of LoveSong to lead Radio & Audio at The One Show 2025

23 Oct 2024

Source: © Moonpreneur WPP recently announced a global partnership with Roblox, an immersive gaming and creation platform

Digital

WPP and Roblox partnerships unlocks gaming potential

14 Oct 2024

Neo Segola, chief creative officer, Le Pub / Publicis Groupe and Ben Wagner

Loeries Creative Week

Birdwatching at The Loeries Episode 2: The Emotion Episode

11 Oct 2024

New leadership announcements as WPP acquires NCA. Ogilvy global CEO Devika Bulchandani and James Murphy CEO Ogilvy Group UK (Image supplied)

Advertising

New Commercial Arts joins Ogilvy as WPP announces leadership shakeup

11 Sep 2024

Digital

George Chen joins Avatar as head of strategy

4 Sep 2024

Source: © 123rf AI is a driving force behind the evolutions of myriad industries, including marketing, and to keep up with this change, MMA Global recently launched the MMA Academy.

Marketing

AI, the new competitive battlefield, leads to MMA Academy launch

23 Aug 2024

#WomensMonth: Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement

Women's Month

#WomensMonth: Claudelle Naidoo, GroupM SSA CEO: From inclusion to involvement

Claudelle Naidoo 23 Aug 2024

CRM, CX, UX

Wavemaker launches brand diagnostic tool

Issued by Wavemaker 22 Aug 2024

Tebogo Skwambane, WPP country manager for South Africa, believes equality is a multifaceted concept that includes equal opportunity, equal pay, and making sure everyone has a voice. Image supplied

Women's Month

Tebogo Skwambane, WPP country manager SA: Everyone needs to have a voice

13 Aug 2024

Lerato Songelwa: Doubt - An unfortunate consequence of being a pioneer

Women's Month

Lerato Songelwa: Doubt - An unfortunate consequence of being a pioneer

12 Aug 2024

Source: © The Media Leader In a move termed, "an excellent outcome for WPP" by Mark Read, WPP CEO, WPP will sell its entire majority stake in FGS Global

Marketing & Media

WPP sells majority stake in FGS Global to Bidco Inc - An excellent outcome for WPP

7 Aug 2024

Artificial Intelligence

5 reasons why creative agencies need to embrace AI now

Darren Morris 5 Aug 2024

Source: © 123rf Immersive Fox has launched its AI-driven text-to-video AI actor technology in South Africa

Artificial Intelligence

AI-driven text-to-video AI actor technology launches in SA

2 Aug 2024

Advertising

WPP on the hunt for 16 creatives for its Creative Tech Apprenticeship

2 Aug 2024

Group M appoints leadership trio of powerful women

Media

Group M appoints leadership trio of powerful women

2 Aug 2024

Image supplied. WPP's next phase in its partnership with NVIDIA is to create generative 3D landscapes and worlds

Artificial Intelligence

WPP pushes creativity boundaries through AI, creates generative 3D worlds

30 Jul 2024

Image supplied.

DEI

WPP SA agencies recognised for LGBTQIA+ affirming work

19 Jul 2024

Brian Lesser will take on the role in September. Source: Supplied.

Advertising

WPP announces Brian Lesser as new global CEO of GroupM, succeeding Christian Juhl

18 Jul 2024

Source: © Bizcommunity Mercedes-Benz holds the top spot for the second year running in the SA Top 20 Mobility Brandscape

Branding

Part 3: South Africa Speaks: BAV Top 20 Mobility Brands in 2024

Dono White 4 Jul 2024

Bukhobethu Matyeni, Associate in the employment and public law practice of Herold Gie Attorneys

Law Practice

#YouthMonth: Continuing the progress for equality and inclusion - Bukhobethu Matyeni

Shan Radcliffe 28 Jun 2024

Source: © 123rf PlayStation leads the way in Mzanzi in SA Top 20 Play Brandscape

Branding

Part 2: South Africa Speaks: BAV Top 20 Playtime Brands in 2024: PlayStation leads the way

Dono White 21 Jun 2024

Branding

Part 1: South Africa Speaks BAV Top 20 Brands in 2024 - Siya Kolisi most esteemed

Dono White 10 Jun 2024

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Marketing

The world’s Most Effective Marketers are announced: 2023 Global Effie Index Results

Issued by Association for Communication and Advertising 6 Jun 2024

The ACA announces 2024/25 board of directors

PR & Communications

The ACA announces 2024/25 board of directors

Issued by Association for Communication and Advertising 31 May 2024

Marketing

Salesforce report: 85% of South African marketers use AI

28 May 2024

Image supplied. Ogilvy South Africa Cape Town is the Middle East & Africa Agency of the Year in The One Show 2024 Global Creative Rankings

The One Club for Creativity

Ogilvy and Promise top the One Show 2024 MEA creative and independent agency rankings

20 May 2024

Source: © Witness Media Lab Many people have been targeted by deep fakes

Digital

WPP CEO Mark Read targeted by deep fake AI scam

15 May 2024

Johanna McDowell

Marketing

SA represented at 2024 AdForum Summit in New York City

8 May 2024

Source: © 123rf WPP remains on track to return to growth in the balance of the year, despite Q1 2024 losses

Marketing & Media

WPP on track to return to growth in the balance of the year despite Q1 losses

25 Apr 2024

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Advertising

South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

Issued by Kantar 25 Apr 2024

VML's Parusha Partab: Challenging the commonplace notion of strategy

Marketing

VML's Parusha Partab: Challenging the commonplace notion of strategy

24 Apr 2024

Branding

Every Coca-Cola is welcome promotes unauthorised street paintings of the brand's iconic logo

12 Apr 2024

Image supplied. Formula-E's latest all-electric GEN-3 model generated in WPP Open using Google's Gemini 1.5 Pro

Digital

WPP and Google Cloud collaboration a step-change in marketing efficiency and effectiveness

9 Apr 2024

Source: © PHD Media The MMA Smarties 2023 finalists have been announced

Marketing

MMA Smarties 2023 finalists announced

5 Apr 2024

Source: ©Campaign US WPP chief executive Mark Read's pay package fell £2.2m to £4.5m in 2023

Marketing

WPP’s chief executive, Mark Read's 2023 pay package falls £2.2m to £4.5m

26 Mar 2024

The third and final Warc Rankings has been released. Source: YouTube.

Advertising

Warc Effective 100: The world's most effective campaigns and companies

25 Mar 2024

Warc Creative has released its top 100. Source: YouTube.

Advertising

Warc Media 100 unveils top global media campaigns and companies of 2023

20 Mar 2024

14th Annual 'Where Are All The Black People' conference returns to New York

The One Club for Creativity

14th Annual 'Where Are All The Black People' conference returns to New York

15 Mar 2024

The campaign inspired political change in Honduras. Source: YouTube.

Advertising

Ogilvy dominates as most awarded network in Warc Creative 100 for fourth consecutive year

12 Mar 2024

Marketing

Incubeta appoints Jacques van Niekerk as new global CEO

4 Mar 2024

Edelman's first revenue decline since 2020 reflects tougher environment for the global PR industry

PR & Communications

Edelman's first revenue decline since 2020 reflects tougher environment for the global PR industry

23 Feb 2024

Source: © Scaliger 123rf "AI will be fundamental for our business and we are embracing the opportunities that it presents, putting it at the heart of our operations and our work for clients," says Mark Read, CEO WPP.

Marketing

AI fundamental to WPP business, says WPP CEO, Mark Read

22 Feb 2024

Source: © WPP WPP has acquired a minority stake in OH-SO Digital Picture: WPP Germany's campus in Düsseldorf

Marketing

WPP acquires stake in German digital-first agency OH-SO Digital

8 Feb 2024

#BizTrends2024: Regine le Roux - Why businesses need to prioritise effective communication

PR & Communications

#BizTrends2024: Regine le Roux - Why businesses need to prioritise effective communication

Regine le Roux 31 Jan 2024

Source: AdWeek Mark Read, CEO of WPP

Marketing

WPP CEO Mark Read: AI is an opportunity, not a threat in the industry

31 Jan 2024