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Social Media

20 years of YouTube: 8 key innovations that have helped the video platform achieve its success

Alex Connock 2 days

Morning After Island is a Ogilvy Honduras campaign.

Advertising

What is the Ogilvy Network's secret spice?

Karabo Ledwaba 2 days

The power of media-owned assets: Why brands should take control of their platforms

Media

The power of media-owned assets: Why brands should take control of their platforms

Shaune Jordaan, Issued by Hoorah Digital 3 days

Why working in media is still a great job

Media

Why working in media is still a great job

Chris Botha, Issued by Advertising Media Forum 3 days

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Media

Doubling down on creativity and impact: Eskimi revamps its services for South African advertisers

Issued by Eskimi 3 days

(Image supplied)

Radio & Audio

Warc: “Podcasts are having a moment" - but popularity not translating into ad revenue

3 days

The bird was allegedly 'killed' by a Tesla Cybertruck.

Marketing

Duolingo's owl 'killed' by Tesla Cybertruck in viral campaign

Karabo Ledwaba 14 Feb 2025

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

Source: © MSN Seal became a literal seal in this year's Mountian Dew Super Bowl advert

Advertising

#SuperBowl2025: From one seal to another

Danette Breitenbach 13 Feb 2025

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Advertising

Super Bowl 2025 ads as lacklustre as the game, with an overflow of celebrities and very little risk-taking

Danette Breitenbach 12 Feb 2025

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Sales

Omnichannel retail in 2025: The boundaries between digital and physical shopping continue to crumble

Zak Haeri, Issued by NielsenIQ 11 Feb 2025

Source: © 9to5 mac Meta has introduced ads to Threads

Social Media

Ads on Threads | 4 factors marketers should consider

Saul Marquez 10 Feb 2025

Advertising

5 Super Bowl commercials that deserve places in the advertising hall of shame

Matthew Pittman 10 Feb 2025

Artificial Intelligence

Meta’s AI transparency effort introduces ad content labels

Karabo Ledwaba 6 Feb 2025

Retroviral has launched the Retroviral Ai Lab, offering generative AI, GPT development and TikTok engagement capabilities (Image supplied)

Artificial Intelligence

Retroviral and by COB's collaboration launches the 'Retroviral Ai Lab'

6 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Unlocking the revenue potential of the Cape Town Cycle Tour

Hospitality

Unlocking the revenue potential of the Cape Town Cycle Tour

Niels Verspui 5 Feb 2025

Marketing

Retail becomes a data powerhouse as it turns into a dominant ad platform

Kevin Gray 5 Feb 2025

Advertising

Smart brands rein in ad spending when a rival faces a setback − here’s why

Vivek Astvansh 5 Feb 2025

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

OOH

Mall Ads unveils iconic new wall site at Menlyn Park Shopping Centre

Issued by Provantage 4 Feb 2025

Marketing

#BizTrends 2025: 99c’s Andrew Brand - Retail advertising: The new frontier

Andrew Brand 3 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

Radio & Audio

The medium that owns hyper-loyalty: A brand’s best friend

Wayne Bischoff, Issued by Mediamark 31 Jan 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Advertising

#BizTrends: Ann Nurock – It’s time to embrace the transformative power of emotion

Ann Nurock 27 Jan 2025

Advertising

How first-party data is transforming retail advertising strategies

Daniel Levy 24 Jan 2025

Scammers take advantage of the desperate need to access cash

Legislation

Scammers take advantage of the desperate need to access cash

Issued by Bullion PR & Communication 23 Jan 2025

Advertising

#BehindtheCampaign: AutoTrader Do It Big brand campaign scores big with consumers

23 Jan 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

Film & Cinematography

5 commercials that show how David Lynch elevated advertising to an art form

Jonatan Sodergren 21 Jan 2025

#OrchidsandOnions: How AutoTrader’s humour-driven ads are shaking up car marketing

#OrchidsandOnions

#OrchidsandOnions: How AutoTrader’s humour-driven ads are shaking up car marketing

Brendan Seery 21 Jan 2025

Adelaide Tshabalala is chief digital officer at Nerdware. Source: Supplied.

Digital

#BizTrends2025: GeoSpatial targeting - capturing the right moment, not just the right place

Adelaide Tshabalala 21 Jan 2025

Source: © 123rf Warc’s The Future of Media 2025 highlights trends in media planning, advertising investments and the media ecosystem

Media

Warc: Media in 2025 - Defined by abundance, driven by algorithms

20 Jan 2025

Abigail Buckley, digital business director at Joe Public, examines the impact on digital marketing when it comes to AI (Image supplied)

Digital

#BizTrends2025: Joe Public’s Abigail Buckley - AI's impact on digital marketing

Abigail Buckley 20 Jan 2025

Savanna Premium Cider unveils #TryJanuary campaign

Marketing

Savanna Premium Cider unveils #TryJanuary campaign

Issued by OnPoint PR 17 Jan 2025

Beverley Houston, director at Be-cause Integrated Communications says Meta’s decision to end third-party fact-checking on Facebook, Instagram, and Threads is bad news for brands (image supplied)

Media Freedom

EXCLUSIVE: Meta's farewell to fact-checking; 6 recommendations for brands

Beverley Houston 17 Jan 2025

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Marketing

#BizTrends2025: Rapt Creative's Melanie Campbell - Advertising in 2025

Melanie Campbell, Issued by RAPT Creative Agency 13 Jan 2025

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Advertising

#BizTrends2025: Digicape - Making marketing’s future smarter than ever before

Issued by Digicape 13 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Source: © Campaign Asia Tiktok’s North American general manager, Sameer Singh has announced his resignation at a critical time for the platform in the US

Social Media

TikTok’s US GM, Sameer Singh resigns at key time, raises advertising stability concerns

Danette Breitenbach 6 Jan 2025

Source: © LinkedIn In 2025 AI will transform advertising, signalling a fundamental shift in how advertisers approach digital marketing

Artificial Intelligence

AI to transform advertising in fundamental shift in digital marketing in 2025

3 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

The future of printing: AI-powered, sustainable, and reliable

Hardware

The future of printing: AI-powered, sustainable, and reliable

Issued by HP 18 Dec 2024

Digital signage: The future of content production is here

Digital

Digital signage: The future of content production is here

Issued by TQ Group 18 Dec 2024

Put your crown on ice

Marketing

Put your crown on ice

Issued by aHead Marketing Services 13 Dec 2024

Advertising

iStore advertising complaint dismissed by ARB

Karabo Ledwaba 13 Dec 2024

CMOs: How to get the best out of agencies

Advertising

CMOs: How to get the best out of agencies

Shaune Jordaan, Issued by Hoorah Digital 12 Dec 2024

Advertising

Facebook's global ad revenue expected to exceed $100bn

12 Dec 2024