Brand loyalty | Bizcommunity

Brand loyalty | Bizcommunity

News

From paid media to Pavlov: The psychology of performance marketing

Marketing

From paid media to Pavlov: The psychology of performance marketing

Issued by Correlate 18 Feb 2025

Branding

Diary of a CMO: How can I protect my brand against copycats?

Mary Kyriakidi and Peter Aiken, Issued by Kantar 18 Feb 2025

Branding

A boycott campaign fuels tension between Black shoppers and Black-owned brands – evoking the long struggle for ‘consumer citizenship'

Timeka N. Tounsel 13 Feb 2025

What makes or breaks a product launch?

Marketing

What makes or breaks a product launch?

Dr Nicki Morley and Janeke de Jong, Issued by Kantar 11 Feb 2025

#BizTrends2025: Digital marketing and advertising trends for SMEs

SMEs

#BizTrends2025: Digital marketing and advertising trends for SMEs

Charmagne Mazhindu 31 Jan 2025

DEI

The 'woke-ism' debate in brand communications: Navigating inclusivity in a polarised world

Issued by Brandfundi 30 Jan 2025

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Marketing

Actorvate Influencer Marketing embraces the rise of UGC with new division for brands

Issued by Actorvate Influencer Marketing 29 Jan 2025

Mastering Valentine’s Day deliveries: expert tips for on-time gifts

Retail

Mastering Valentine’s Day deliveries: expert tips for on-time gifts

28 Jan 2025

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

CRM, CX, UX

Ogilvy Africa Network launches Ogilvy One in SSA with Jason Smit as managing partner

28 Jan 2025

Pat Mahlangu is the CEO of Lerato Agency and Top 16 YOBA's. Source: Supplied

Marketing

#BizTrends2025: Pat Mahlangu - Trends end, focus on brand building

Pat Mahlangu 20 Jan 2025

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Marketing

#BizTrends2025: Field Force’s Ged Nooy gives 5 standout retail trends driving leadership in 2025

Ged Nooy 17 Jan 2025

Source: © Alphi Social media and content creation can be a lucrative activity, but the transition from full-time corporate employment to independent content creator is not easy says Sipho Alphi Mkhwanazi, who gives 10 tips to help with the transition

Digital

10 tips to pivot from corporate to full-time content creation

Sipho Alphi Mkhwanazi 8 Jan 2025

The benefits of 4IR and 5IR in manufacturing

Design & Manufacturing

The benefits of 4IR and 5IR in manufacturing

Mark Wilson 13 Dec 2024

Retail

From local is lekker to hyper-localisation: Township consumer trends to watch this festive season

Mongezi Mtati 12 Dec 2024

Time to get creative about raising standards in the creative industry

Advertising

Time to get creative about raising standards in the creative industry

Luca Gallarelli and Carl Willoughby, Issued by Association for Communication and Advertising 4 Dec 2024

Source: © 123rf Anke Nel, HOD: group media strategy, Rapt Creative says campaigns today should be nimble, and ready to adapt swiftly

Advertising

EXCLUSIVE: Advertising as much about adaptability as it is about creativity

Anke Nel, 29 Nov 2024

Michel van Rijmenant, CEO of Chimera Creative outlines practical strategies for combining design, interactivity and storytelling to elevate B2B narratives (Image supplied)

Publishing

The changing role of annual reports in driving B2B narratives

Michel van Rijmenant 28 Nov 2024

Youth Marketing

Innovation for a new generation: How Gen Z is redefining brand loyalty in the digital age

Senamile Zungu and Zine Magadlela, Issued by Kantar 27 Nov 2024

Unlocking the future of retail with geospatial data

Research

Unlocking the future of retail with geospatial data

Craig Schwabe 26 Nov 2024

Megan Walker, head of insights and media planning at Ultimate Media says aggregated audience buys and engagement radio drive real marketing results and improve bottom-line ROI (Image supplied)

Radio & Audio

The future of radio advertising: The combination of aggregated audience buys and engagement radio

Megan Walker 25 Nov 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

SmartSlip: The future of consumer engagement and insight collection

Digital

SmartSlip: The future of consumer engagement and insight collection

Issued by Techsys Digital 15 Nov 2024

Advertising is here to stay: 3 ways to adapt with the changing times

Digital

Advertising is here to stay: 3 ways to adapt with the changing times

Gillian Ezra 15 Nov 2024

Marketing

Discover key township consumer trends: Free webinar on authenticity, connectivity and brand support

Issued by Rogerwilco 12 Nov 2024

Source: © 123rf South Africans are demonstrating resilience and adaptability in response to inflationary pressures, but this has led to a decline in alcohol and fast food purchases

Retail

Inflationary pressures see alcohol and fast food purchases decline

Danette Breitenbach 12 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Advertising

SAB triumphs with 9 Effie Awards, cementing its position as SA's Most Effective Marketer

Issued by South African Breweries 11 Nov 2024

Unlocking opportunities in South Africa's growing online grocery segment

Trends

Unlocking opportunities in South Africa's growing online grocery segment

6 Nov 2024

Marketing

Dispatch from Pennsylvania: How marketing affects swing voters as US election looms

Dave Bussiere 28 Oct 2024

Motsepe Advertising ranks in top 10 Johannesburg agencies

Advertising

Motsepe Advertising ranks in top 10 Johannesburg agencies

Issued by Motsepe Advertising 25 Oct 2024

Trick or treat? Halloween spending set to decline this year

Retail

Trick or treat? Halloween spending set to decline this year

24 Oct 2024

Financial Services

The GenNext Survey: South Africa's youth choose their favourite banks!

22 Oct 2024

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Events

Parenting Experience Plus (+) 2025 offers solutions based on interaction between parents and brands

Issued by BabyYumYum.com 21 Oct 2024

Coffee culture deepens in South Africa: trends driving the evolution

FMCG

Coffee culture deepens in South Africa: trends driving the evolution

Evan-Lee Courie 21 Oct 2024

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Advertising

#OrchidsandOnions: Toyota challenges the bakkie label with Hilux’s enduring legacy

Brendan Seery 21 Oct 2024

Source: © Gallo Images SABC presenters were on one of the masterclass panels.

Loeries Creative Week

#Loeries2024: How TikTok and SABC use co-creation to enhance brand loyalty and community

Karabo Ledwaba 10 Oct 2024

Mastering peak season with agile workforce solutions in the FMCG sector

FMCG

Mastering peak season with agile workforce solutions in the FMCG sector

Eleni Fourie 10 Oct 2024

Mastering peak season with agile workforce solutions in the FMCG sector

FMCG

Mastering peak season with agile workforce solutions in the FMCG sector

Eleni Fourie 26 Sep 2024

The hidden power of eventing in boosting direct business sales

Sales

The hidden power of eventing in boosting direct business sales

Terena Chetty 18 Sep 2024

ESG

MTN and Green Riders join forces to boost eco-friendly delivery in Western Cape

9 Sep 2024

Cool Ideas Internet… Officially the fastest

Internet

Cool Ideas Internet… Officially the fastest

Issued by React Ideas 17 Sep 2024

Crafting memorable experiences: Effective branded merchandise strategies for events

Events & Conferencing

Crafting memorable experiences: Effective branded merchandise strategies for events

Issued by Tradeway 28 Aug 2024

E-commerce businesses are adapting to sustainable efforts

E-commerce

E-commerce businesses are adapting to sustainable efforts

23 Aug 2024

Source: © 123rf Trust has never mattered in business more than it does today, yet price-based shopping is driving customer behaviour

CRM, CX, UX

3 ways to combat AI-generated fake content and build brand trust

Charlie Stewart 19 Aug 2024

Gamification: The game-changer in your marketing mix

Marketing

Gamification: The game-changer in your marketing mix

Issued by IMC Conference 19 Aug 2024

Dion Chang outlines shifts and trends impacting SA's retail industry

Trends

Dion Chang outlines shifts and trends impacting SA's retail industry

15 Aug 2024

What are the best career paths in marketing?

Marketing

What are the best career paths in marketing?

Issued by MO Agency 14 Aug 2024

Speedy problem resolution, the biggest driver of CX quality

Marketing

Speedy problem resolution, the biggest driver of CX quality

Issued by Semaphore Communications 7 Aug 2024