Marketing strategy | Bizcommunity

Marketing strategy | Bizcommunity

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Source: © 123rf Essi Koster, paid media specialist at Special Effects Media, gives some key considerations around video content and how brands can harness this engaging format to achieve their marketing goals

Media

How business can harness video content to to achieve its marketing goals

Essi Koster 11 hours

Dentsu Creative South Africa wins Capfin account

Marketing

Dentsu Creative South Africa wins Capfin account

Issued by Dentsu 26 Feb 2025

Marketing

Openfield Marketing appoints Bongani Chinkanda as managing director

21 Feb 2025

Hisense named official partner of the Fifa Club World Cup 2025

Sport

Hisense named official partner of the Fifa Club World Cup 2025

17 Feb 2025

Maximise your website’s potential with UmbracoEngage

Services

Maximise your website’s potential with UmbracoEngage

Issued by Bluegrass Digital 5 Feb 2025

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Marketing

Media effectiveness: How CMOs get CFOs to see marketing as a value driver

Issued by Google 5 Feb 2025

Ricci Birchfield is the new head of marketing at Audi SA. Source: Supplied

Marketing

Audi SA appoints Ricci Birchfield as new head of marketing, product and PR

3 Feb 2025

Source: © CIPESA TThe African Academy of AI and the MMA have announced a strategic partnership to champion AI-first solutions in marketing across Africa

Artificial Intelligence

African Academy of AI & MMA partnership champions AI-first solutions in marketing across Africa

29 Jan 2025

Incubeta Africa’s MD Jaco Lintvelt says CMOs must get back to the idea of marketing as a key driver of value (Image supplied)

Marketing

#BizTrends 2025: Incubeta Africa’s Jaco Lintvelt – Getting back to marketing as a key driver of value

Jaco Lintvelt 20 Jan 2025

SA Tourism reports strong growth amid sector recovery

Tourism

SA Tourism reports strong growth amid sector recovery

14 Jan 2025

Image source: Alena Koval from

ESG & Sustainability

Unmasking greenwashing: Are your investments truly sustainable?

Rudesh Patel 20 Dec 2024

Machine leverages content marketing to help PepsiCo build a thriving community of bakers

Marketing

Machine leverages content marketing to help PepsiCo build a thriving community of bakers

Issued by Machine_ 17 Dec 2024

Marketing

Warc finds two-thirds of marketers remain optimistic about 2025 despite budget constraints

9 Dec 2024

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Research

Consumer insights agency, KLA, reveals the Quarterly Buzz Results for Q3 2024

Issued by KLA 19 Nov 2024

SmartSlip: The future of consumer engagement and insight collection

Digital

SmartSlip: The future of consumer engagement and insight collection

Issued by Techsys Digital 15 Nov 2024

Source: © 123rf The number of people living alone has grown steadily over the past few decades. Brands have a real opportunity to target this audience

Marketing & Media

Marketers optimistic as Warc forecasts global ad spend of $1.15tr in 2025

13 Nov 2024

Marketing

How skater brand Bullyboy found a place in Cape Town's heart through viral campaign

Karabo Ledwaba 13 Nov 2024

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Digital

Top 5 reasons brands should embrace till slip competitions with SmartSlip

Issued by Techsys Digital 7 Nov 2024

Tequila’s sunrise

FMCG

Tequila’s sunrise

Issued by RAPT Creative Agency 22 Oct 2024

Marketing

Why brand marketing is important for your business even though you only want sales

Issued by Firejuice 18 Oct 2024

Red & Yellow teams with Ogilvy Namibia to launch academy and empower creative talent

Education

Red & Yellow teams with Ogilvy Namibia to launch academy and empower creative talent

Issued by Red & Yellow 14 Oct 2024

So Interactive named lead digital agency for Growth Ten

Digital

So Interactive named lead digital agency for Growth Ten

Issued by So Interactive 4 Oct 2024

Gary Corin, chairperson of the Association of African Exhibition Organisers, gives innovative marketing strategies to increase your ROI on their exhibitions (Image supplied)

Exhibitions

Maximising lead generation at live events: Don’t leave money on the table, says AAXO chair Gary Corin

30 Sep 2024

Understanding Gen Z’s perception of fin-fluencers

Youth Marketing

Understanding Gen Z’s perception of fin-fluencers

Issued by KLA 26 Sep 2024

Brave Group releases Forge, an AI-driven solution for marketers

Artificial Intelligence

Brave Group releases Forge, an AI-driven solution for marketers

Issued by Brave Group 20 Sep 2024

The hidden power of eventing in boosting direct business sales

Sales

The hidden power of eventing in boosting direct business sales

Terena Chetty 18 Sep 2024

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Marketing

MakeReign introduces marketing arm to connect brands with consumers at all digital touch points

Issued by MakeReign 17 Sep 2024

How Gen AI can ease the burden of consumer decision-making

Technology

How Gen AI can ease the burden of consumer decision-making

Junaid Kleinschmidt 10 Sep 2024

Source: Stellenbosch Heritage Foundation.

Property

The growing demand for historic properties: what you need to know

2 Sep 2024

FMCG

Nicole Hewitt, senior brand manager at Extreme, discusses the launch of Extreme Passion Fruit

Issued by Heineken Beverages 2 Sep 2024

A first of its kind women’s retreat to relax, reflect and connect

Marketing

A first of its kind women’s retreat to relax, reflect and connect

Issued by Think Leverage 2 Sep 2024

Michael's take on the local industry and its products

Launches & Reviews

Michael's take on the local industry and its products

Issued by CHANGECARS 2 Sep 2024

Synthetic data: The AI revolution you didn't see coming

Research

Synthetic data: The AI revolution you didn't see coming

Alexander Brand, Issued by Rogerwilco 27 Aug 2024

Source: © 123rf While AI, customer behavioural data, and the Internet of Things (IoT) can personalise customer interactions, they also pose significant security risks

Marketing

Safeguard and grow brand trust through a strong CMO-CISO partnership

26 Aug 2024

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Research

Consumer insights agency, KLA, reveals the quarterly buzz results for Q2 2024

Issued by KLA 21 Aug 2024

2024 Effie Awards South Africa Grand Jury announced

Advertising

2024 Effie Awards South Africa Grand Jury announced

Issued by Association for Communication and Advertising 12 Aug 2024

How to select the right digital marketing agency for your business: A complete guide

Digital

How to select the right digital marketing agency for your business: A complete guide

Issued by MO Agency 12 Aug 2024

Breaking new ground: Arise Media launches as SA’s premier female-led digital marketing business

Women's Month

Breaking new ground: Arise Media launches as SA’s premier female-led digital marketing business

Issued by Arise Media 8 Aug 2024

Source: Supplied. Director of Marketing EMEA at MRI Software.

Property

#Women'sMonth: Maxine Dursham transforms property marketing with innovation

Katja Hamilton 7 Aug 2024

Image by Lesley Svenson, Bizcommunity. Five South Africans have been named in Provopke Media's 2024 Influence 100 list. L to r: Nontokozo Madonsela, Jacqui O'Sullivan, Nompilo Morafo, Stephen Chege, and Nevashnee Naicker

PR & Communications

5 South Africans on Provoke Media’s 2024 Influence 100 list

5 Aug 2024

#Bookmarks2024: The importance of awards in digital marketing, more than just a trophy

IAB Bookmarks Awards

#Bookmarks2024: The importance of awards in digital marketing, more than just a trophy

Geneviéve Meiring 2 Aug 2024

The Ebony+Ivory approach to data-driven success

Digital

The Ebony+Ivory approach to data-driven success

Paul Middleton, Issued by Ebony+Ivory 26 Jul 2024

Marketing

The importance of a holistic approach in today's marketing landscape

Yathika Gowpall 23 Jul 2024

SMMs need a seat at the table

Social Media

SMMs need a seat at the table

Issued by RAPT Creative Agency 23 Jul 2024

Robert Grace is M&C Saatchi Group's chief strategy officer. Source: Supplied.

Advertising

M&C Saatchi SA, Eighty20 launch GrowthMap for data-driven business growth

15 Jul 2024

(Image supplied)

IAB Bookmarks Awards

All the IAB 2024 Bookmark Awards' finalists

12 Jul 2024

Anton Gillis, Co-founder, HAMAC

Hospitality

SA hotel investors learn harsh lesson: Experience matters

Anton Gillis 10 Jul 2024

Dominate the South African tech landscape with MyBroadband

Digital

Dominate the South African tech landscape with MyBroadband

Issued by Broad Media 4 Jul 2024

2024 Effie Awards South Africa judges announced

Events & Conferencing

2024 Effie Awards South Africa judges announced

Issued by Association for Communication and Advertising 3 Jul 2024

Heineken Beverages announces the appointment of Andrea Quaye as marketing director

Marketing

Heineken Beverages announces the appointment of Andrea Quaye as marketing director

Issued by Heineken Beverages 3 Jul 2024