Marketing & MediaModern marketing dilemmas: Is brand differentiation an effective way to reduce customer price sensitivity?Mary Kyriakidi and Graham Staplehurst, Issued by Kantar 7 Mar 2023
RetailUntrustworthy memories make it hard to shop ethicallyRebecca Walker Reczek, Daniel Zane and Julie Irwin 16 Jan 2018
Marketing & MediaHead of Corporate Communications and CSIIssued by Strategy Recruitment Marketing 14 Jan 2015