Sports sponsorships | Bizcommunity

News

Judith Mugeni says success in 2025 will mean harnessing the power of sponsorship in a futuristic environment by returning to fundamental principles (Image supplied)

Marketing

#BizTrends2025: Judith Mugeni - Back to the future, sponsorship in 2025

Judith Mugeni 24 Jan 2025

Branding

You don’t create culture, but you are invited by Nolwazi Radebe, brand strategist at Silverbullet

Nolwazi Radebe, Issued by Sunshinegun 17 Jan 2025

Castle Lager's sponsorship translated into returns of over R8.2m in advertising value from logos, signage, and media mentions from the Rugby Championship game match between the Springboks and Argentina (Image supplied)

Sponsorship

Brands score big in Kaizer Chiefs and Springboks sponsorships

29 Oct 2024

Source: © SA the Good News Carrie Delaney, managing director, Mscsports (Pty) Ltd, says sponsorship isn’t just about a branding exercise; it’s about creating shared experiences that resonate with our collective identity

Sponsorship

Investing in unity: The true impact of sports sponsorships in South Africa

26 Sep 2024

Hisense unveils official sponsorship of Real Madrid

Sponsorship

Hisense unveils official sponsorship of Real Madrid

Issued by The Noise Factory 30 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

Branding

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

Advertising

Gaming's $184bn market undervalued by advertisers, Warc report finds

1 Aug 2024

Source: © Frenchly On the eve of the Paris Olympics, Neil Jankelowitz group CEO of Mohau Media Group (MMG) unpacks the role of sponsorships and innovative fan engagement

Sponsorship

#Paris2024: The Olympics - A unique sponsorship and innovative fan engagement opportunity

Neil Jankelowitz 25 Jul 2024

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director

Sponsorship

Provantage launch Provantage Sport - Xhanti-Lomzi Nesi appointed as managing director

Issued by Provantage 19 Oct 2023

Source: © 123rf Hendrik du Preez, vice president – Africa at Qatar Airways outlines the airlines' sport sponsorship strategy in Africa

Sponsorship

Qatar Airways: Selling airline seats in Africa through sports sponsorships

Hendrik du Preez 8 Sep 2023

SAB and SABC secure rights to televise key 2023 Rugby World Cup matches

Food & bev. services

SAB and SABC secure rights to televise key 2023 Rugby World Cup matches

8 Sep 2023

#OrchidsandOnions: Sneaking in some ambush tactics

#OrchidsandOnions

#OrchidsandOnions: Sneaking in some ambush tactics

Brendan Seery 21 Nov 2022

#OrchidsandOnions: The solution with sports branding

#OrchidsandOnions

#OrchidsandOnions: The solution with sports branding

Brendan Seery 8 Aug 2022

Branding

Castle Lager to embrace township economy in new brand positioning

Evan-Lee Courie 17 May 2022

#Newsmaker: Meagan Fester, Champ's new MD

Sponsorship

#Newsmaker: Meagan Fester, Champ's new MD

Jessica Tennant 23 Mar 2021

Radio & Audio

OFM turns 35

Issued by OFM Radio 11 Feb 2021

The Jupiter Drawing Room's managing and strategy director Michelle Beh.

Advertising

A day in the lockdown life of The Jupiter Drawing Room's managing and strategy director Michelle Beh

Juanita Pienaar 30 Apr 2020

Media investment during a global pandemic - where should brands focus right now?

Advertising

Media investment during a global pandemic - where should brands focus right now?

Monique Claassen, Issued by Kantar 8 Apr 2020

Image source: Mitch Rosen via .

Sponsorship

The effect of the coronavirus outbreak on the sports and entertainment industry and thus sponsorship

Judith Mugeni 13 Mar 2020

Image source: Gallo/Getty Images.

Advertising

Alcohol industry places its own restrictions on its advertising

5 Feb 2020

Sports sponsorship market to record strongest growth [report]

Research

Sports sponsorship market to record strongest growth [report]

28 Jan 2020

Weaving on stage at last year's inaugural Comic Con Africa.

Women's Month

#WomensMonth: Weaving the business of gaming into Comic Con Africa

Leigh Andrews 15 Aug 2019

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

PR & Communications

#Newsmaker: "PR is creative!" - Lebo Madiba, Ogilvy PR's new managing partner

Jessica Tennant 5 Jul 2019

Kia enters esports arena

Automotive

Kia enters esports arena

15 Jan 2019

Screengrab from .

Food & bev. services

Budweiser most talked about brand on Twitter during Fifa World Cup

25 Jul 2018

Image credit: Nielsen Sports.

Research

Nielsen Sports unpacks biggest commercial sports trends for 2018

11 Jun 2018

SA sports media is missing the point with sponsors

Sponsorship

SA sports media is missing the point with sponsors

Michael Vlismas 7 May 2018

VWSA and Dyer Island - a CSI success story

Automotive

VWSA and Dyer Island - a CSI success story

Lauren Hartzenberg 22 Jun 2016

Engen wins Sunday Times Top Brands award

Trends

Engen wins Sunday Times Top Brands award

27 Aug 2015

Digital

Twuck my life! Big brand learnings from the twittersphere

Andrew Ross, Issued by Havas Johannesburg 6 Feb 2015

Castle Lager, official partner of Sport Industry Group

Sport

Castle Lager, official partner of Sport Industry Group

17 Oct 2013

Advertising

About that alcohol advertising ban...

Gaelyn Scott 6 Sep 2013

Bhekisisa Mncube

Advertising

Why alcohol ads should be banned

Bhekisisa Mncube 26 Apr 2013

Marketing

Social and digital media to be a focus area at sports sponsorship and marketing conference

Issued by IIR 16 Apr 2013

Regulatory

Battle looms over shock move to ban liquor ads

Carol Paton 17 Apr 2012

Sponsorship

Sport sponsorship gets its own indaba

17 Jan 2012

Sponsorship

Mountain biking: the new Cinderella story for sponsors

Rob Jackson 17 Nov 2011

Sponsorship

Sports sponsorship: is it worth it? is it overpriced?

Issa Sikiti da Silva: @sikitimedia 25 Aug 2011

Branding

Chiefs and Pirates - playing the branding game

Thabani Khumalo 28 Jul 2011

Win a F1 sponsorship for your business

Marketing

Win a F1 sponsorship for your business

4 Jul 2011

[2011 trends] It's a Wild. Wired. Wellthy. World!

Trends

[2011 trends] It's a Wild. Wired. Wellthy. World!

Gisele Wertheim Aymes 18 Jan 2011

Sponsorship

Cricket, soccer lose sponsor; WP rugby gains one

22 Nov 2010

Absa drops another stadium's naming rights

Sponsorship

Absa drops another stadium's naming rights

28 Oct 2010

MMA provides global recognition to regional campaigns

Marketing

MMA provides global recognition to regional campaigns

25 Oct 2010