Viewership | Bizcommunity

News

Source: © 123rf Over the last five years, South Africa’s traditional TV viewership (on regulated services) has declined from 38.2 million to 32.5 million, but despite this content consumption remains robust

Media

Content consumption remains robust, despite traditional TV and radio figures down

10 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Advertising

How Netflix reached 70 million active users with its ad-supported model

21 Nov 2024

YouTube is already the dominant steaming content platform, and it doesn't plan on slowing down.

Technology

YouTube is coming for the TV room #AfricaTechFestival

Lindsey Schutters 18 Nov 2024

Primedia Studios bags its first Safta with The Masked Singer South Africa

TV

Primedia Studios bags its first Safta with The Masked Singer South Africa

Issued by Primedia Studios 15 Nov 2024

For advertisers, South African sports fanaticism presents a unique opportunity, as the country’s Ultimate Fighting Championship (UFC) Middleweight champion, Dricus du Plessis proves (Image supplied: Picture: Jeff Bottari/Zuff LLC via Getty)

Sponsorship

Dricus du Plessis a viewer magnet for local sports fans; an advertising opportunity

13 Nov 2024

Source: © 123rf Competition for viewership remains fragmented across various platforms, as multi-platform behaviour highlights high levels of social media interaction while watching television and radio listening

Media

Maps highlights high levels of social media interaction while watching TV and radio listening

Danette Breitenbach 11 Nov 2024

Media

Ad evolution: Digital overtakes traditional media

22 Oct 2024

Source: © 123rf

TV

Loadshedding pause leads to TV viewership rise, but challenges remain

18 Oct 2024

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Loeries Creative Week

#Loeries: How Darth Vader and iconic villians help Publicis Groupe's Tahaab Rais confront creative problems

Karabo Ledwaba 11 Oct 2024

Ogilvy PR scores multiple wins at Prism Awards 2024

Prism Awards

Ogilvy PR scores multiple wins at Prism Awards 2024

Issued by Ogilvy South Africa 2 Oct 2024

MSL celebrates double gold at 2024 Prism Awards

PR & Communications

MSL celebrates double gold at 2024 Prism Awards

Issued by MSL South Africa 1 Oct 2024

The four icons were revealed on Monday. Source: Supplied.

Branding

Siya Kolisi & more: Engen reveals rugby legends as brand ambassadors

10 Sep 2024

Source: © GoodThingsGuy

Research

2024 Nielsen Sports SA Trends: Dricus du Plessis vs Israel Adesanya title defence viewership up 1033%

10 Sep 2024

Source: © 123rf Charles Stuart, PwC South Africa Technology, Media & Telecommunications partner says while digital advertising remains a multibillion-rand industry, the world of digital advertising is a complex ecosystem

Digital

PwC’s 4 key elements for digital campaigns to hit the mark

Charles Stuart 5 Sep 2024

Gen Z is spending less on TVs and buying a handful of devices that can do more things. Source: Tech Daily/Unsplash

Mobile & Apps

Maps finds load shedding accelerated the Gen Z shift to streaming

9 Jul 2024

Marketing

Heat up your brand this winter: Successful BTL marketing campaigns to inspire your next move

Issued by Tradeway 30 May 2024

Levergy honoured with Gold Warc Award

Marketing

Levergy honoured with Gold Warc Award

Issued by Levergy 22 May 2024

How to create impactful township marketing campaigns that deliver

Marketing

How to create impactful township marketing campaigns that deliver

Issued by Think Digital 6 May 2024

Number one in Gauteng

Newspapers

Number one in Gauteng

Issued by The Citizen 19 Apr 2024

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Marketing

The dynamic trends shaping Africa in 2024 and its impact on brands for the future

Roxanne Graber, Issued by Omnicom Media Group 16 Apr 2024

Levergy and ICC recognised among Africa’s best

PR & Communications

Levergy and ICC recognised among Africa’s best

Issued by Levergy 12 Apr 2024

Rising Vodacom United Rugby Championship sets all-time record audience for single round

TV

Rising Vodacom United Rugby Championship sets all-time record audience for single round

Issued by Vodacom United Rugby Championship 22 Mar 2024

Source: © Cricket SA The Betway SA20, South Africa’s premier T20 cricket league, has seen a substantial surge in viewership

Events & Conferencing

Betway SA20's viewership surges significantly

7 Feb 2024

Rugby World Cup 2023 was the most viewed rugby event of all time

Sport

Rugby World Cup 2023 was the most viewed rugby event of all time

31 Jan 2024

Source: © pixander The 2023 TV Establishment Survey (ES) reveals significant shifts in South Africa's TV viewing landscape

TV

2023 TV Establishment Survey finds shifts in SA's TV landscape

30 Jan 2024

Where to next for women’s sports?

Sponsorship

Where to next for women’s sports?

Seishane Leshaba and Tumelo Selikane, Issued by Playmakers 19 Jan 2024

Afcon: everything you need to know about a record year for Africa’s biggest football event

Sport

Afcon: everything you need to know about a record year for Africa’s biggest football event

Chuka Onwumechil 19 Jan 2024

The future of marketing in the AI era

Marketing

The future of marketing in the AI era

Issued by Wavemaker 9 Jan 2024

Marketing

5 marketing lessons from the Taylor Swift and Travis Kelce romance

Angeline Close Scheinbaum 20 Nov 2023

Source: © 123rf The Broadcast Research Council of South Africa's new Television Establishment Survey found that 65.5% of viewers watch through a TV set only

TV

BRC updates TV Establishment Survey to reflect global trends

14 Nov 2023

Source: © Faceboook RWC The final match of the RWC 2023 attracted a staggering 10.9 million unique home-based live viewers across four linear TV channels

TV

#RWC2023 final attracts 10.9 million unique live viewers

13 Nov 2023

Media

Rupert Murdoch's empire was built on a shrewd understanding of how media and power work

Bruce Drushel 2 Nov 2023

EDTEA withdraws from 2023 SA Music Awards

Lifestyle

EDTEA withdraws from 2023 SA Music Awards

26 Oct 2023

Maria Borges and D'Banj to host inaugural Trace Awards

Music

Maria Borges and D'Banj to host inaugural Trace Awards

10 Oct 2023

Nielsen Sports SA dives into women's sport in Africa

Sport

Nielsen Sports SA dives into women's sport in Africa

6 Oct 2023

Paris Hilton. Source: YouTube.

Social Media

Paris Hilton signs deal with X

3 Oct 2023

Toy Story Funday Football, a real-time alternate presentation, will air on ESPN Africa on Monday, 2 October 2023

TV

Toy Story Funday Football, a real-time alternate presentation, will air on ESPN Africa on Monday, 2 October 2023

Issued by The Walt Disney Company Africa 29 Sep 2023

The Primedia Group reveals fast-track growth at a closed industry event

Media

The Primedia Group reveals fast-track growth at a closed industry event

Issued by Primedia Broadcasting 20 Sep 2023

Leslie Adams says investing in local content makes business sense. Source: Mzansi Magic.

TV

Investing in hot local content makes business sense

Leslie Adams 30 Aug 2023

Unlocking success in South African TV: The role of research and data

TV

Unlocking success in South African TV: The role of research and data

Keletso Rakumakoe, Issued by Urban Brew Studios 22 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

Research

BRC commissions television universe update and other research

15 Aug 2023

The appetite for local content continues to grow

TV

The appetite for local content continues to grow

Keletso Rakumakoe, Issued by Urban Brew Studios 6 Jul 2023

Image supplied. Beïnvloedbaar (Influenceable), a new movie, shows the dark side of social media, influence and power

TV

New local movie shows dark side of social media

29 Jun 2023

PR & Communications

How leaders uphold brand reputation

Brian Eagar, Issued by MANGO-OMC 21 Jun 2023

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Marketing

Membrana Media's guide on how to create a successful video monetisation strategy for publishers

Issued by Membrana Media 20 Jun 2023

Huge success for Business Talk in 2023

Media

Huge success for Business Talk in 2023

Issued by Broad Media 6 Jun 2023